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Case Studies

Case Study

NATURE'S A DRAG

By House 337

This campaign shows drag and nature for what they truly are: an intertwined extravaganza eleganza. The work brings three drag kings and queens together with storms, butterflies and birds to show how much the world of drag and nature have in common. Cross-pollination realness.

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Case Study

Bringing Joy into Brits’ Homes: How Dunelm Helped Everyone ‘Find the One’ They Want

By Modern Citizens

A refreshed brand platform and standout creative campaign drove double-digit brand growth, helped Dunelm overtake IKEA for the first time, and delivered an 11% sales uplift.

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Case Study

Moonpig: Elevating an Iconic Brand

By Modern Citizens

Bringing back the beloved Moonpigs with confidence, showcasing Moonpig’s unbeatable personalisation, and cementing Moonpig as the go-to choice for all life’s moments—big, small, and everything in between.

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New Work

New Work

British Airways

By Uncommon Creative Studio

To celebrate Valentine’s Day & London City Airport's unrivalled efficiency, Uncommon Creative Studio has crafted a romantic story with a twi…

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New Work

Dunelm

By Modern Citizens

Dunelm’s “The Home of Bringing in Spring” campaign celebrates seasonal renewal, showcasing stylish home furnishings that transform any space…

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New Work

NVIDIA

By DEPT

Creative agency Hello Monday/DEPT® is collaborating with NVIDIA and the American Society for Deaf Children to launch Signs, an AI-powered we…

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New Work

Really Crunchy Fries

By Catch A Fire Agency

To show off the long-lasting crunch of Really Crunchy Fries, we took to the streets for the ultimate time trial: delivering over 1,000 porti…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

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Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

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Agency Insight Papers

Insights

Conversations on culture

2024 was a year of chaos and contradictions. You couldn’t blame brands for not being able to keep up with it. With a year as fast paced and erratic as this, one question went begging: what will next year be like? So Truant set out on a mission to compile all of the cultural milestones of 2024, break them down into five central themes, and present evidenced based predictions on what 2025 will bring us from a cultural viewpoint.

Insights

Truth About Escapism

Escapism is a fundamental human behaviour that has shaped our world for centuries, and McCann Worldgroup’s latest truth study ‘The Truth About Escapism’ explores escapism in all its forms. It drives creativity, innovation, and well-being, with 91% globally feeling the need to escape - fuelling a $9.7T "Escape Economy." Discover more about our latest "The Truth About Escapism" report.

Insights

Growing with purpose - DEPT® recertifies as a B Corp

At a time when organizations are scaling back on sustainability and DEI, DEPT® is staying the course. The marketing and tech services company has officially recertified as a B Corp, becoming the first global agency to achieve this milestone. Proving that rapid growth and responsible business can go hand in hand.

Insights

Why 2025 is the time for for indies to narrow the gap with networks

At a point when networks are making redundancies, indie agencies can offer staff and clients something different.


BITE trends & Insights

Trend

Gen Z and Gen Alpha want brands that understand their passions

Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.

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Hot Pick

Nails Inc helps women ‘nail life’ despite life’s chaos

The brand’s new Topless nail polish launches with a campaign from 1000heads that aims to relieve women from the pressure to be perfect.

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Fuel Your Imagination

H&M embraces escapism with White Lotus tie up

Launching at the start of London Fashion Week and as the drama’s latest season unfolds, the collection marks iconic cultural moments.

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Thought Leadership

Three Things on a Thursday: Overwhelm, wellness and escapism

BITE’s weekly series rounds up the must-read articles of the week.

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Events

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Back by Popular Demand: A Brand Response Masterclass

Hosted by Don't Panic

London
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Don't Rely on AI: Let your creativity do the targeting

Hosted by Catch A Fire Agency