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Paddy Power

by BBH London

Case Studies

Case Study

The Journey

By Don't Panic

The International Olympic Committee and the The United Nations High Commissioner for Refugees, wanted to increase awareness for the Refugee Olympic and Paralympic teams ahead of the Tokyo Olympics.

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Case Study

Have a Proper Chat

By Don't Panic

giffgaff needed a big idea to help combat loneliness, reinforcing their positioning as a community-driven service and laddering up to their social impact goals.

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Case Study

If You're Into It

By adam&eveDDB

We launched a hyper-targeted campaign for the Victoria and Albert Museum, showcasing its vast permanent collection. With over 2.8 million objects, the V&A has something for everyone. Our campaign aimed to highlight this to enthusiasts across all disciplines.

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New Work

New Work

Paddy Power

By BBH London

Paddy Power has officially entered the Christmas ad game in the only way it knows how – with plenty of laughs and a nod to the football fans…

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New Work

Disney

By adam&eveDDB

We helped Disney craft a heartwarming and magical holiday short. Following a brief to share the magic of Disney with the world this holiday …

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New Work

Rightmove

By Neverland

The poster gives Rightmove's recently launched OOH series a festive twist. The series was creative to highlight the unparalleled variety of …

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New Work

Captain Morgan

By Anomaly

Captain Morgan & Anomaly launch a new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and c…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

How Real People Feel About...Influencers

With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to become the first port of call for consumers to learn about products, services and brands. But do people trust them? Respect them? Like them? We spoke to some real people to get their views.

Insights

Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.

Insights

AI Impact Report 2024

We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.

Insights

Creative Strategies for Magnum (Podcast episode)

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.


BITE trends & Insights

Trend

Top 10 Marketing Moments of the year: Brat summer

If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.

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Thought Leadership

Three Things on a Thursday: Feeling frazzled, Hus of Frakta and finding joy in experiences

BITE’s new weekly series rounds up the must-read articles of the week.

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Interviews

‘It can be really easy to make assumptions based on gender’

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Trend

Climate crisis: Advertising needs to be in the room

Alex Murray, Head of Advocacy at Conscious Advertising Network, on key learnings from COP29 for advertising.

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Events

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The Future of F&B Content: An Immersive, Tech-Driven Culinary Experience

Hosted by THG Studios

Altrincham