From an athletics brand with unusual shoe numbering, to a brand that fundamentally believes that actions (what it makes, creates or does) speak louder than words.
We tapped into the brand’s belief that actions speak louder than words. We don’t shout, that’s not who we are. In the same way that New Balance name their shoes with numbers, we told the story of cultural influencers who share the brand’s passion for creativity, through numbers. Numbers, in this case, speak louder than words.
We deliberately chose cultural influencers whose own making/creating/doing story reflects the pillars of New Balance’s product design strategy, be that craftsmanship stories or an fusion of future and past thinking. We executed this from digital to in-store, including documentary films, static and av social content, shoe photography and key art for global use.