Tackling the rise of cancel culture

Nearly 50% of British Internet users cite they’ve been harassed online. Social media has improved our lives: connecting people and providing encyclopaedia at our fingertips. However, this freedom has empowered a mob of justice warriors and led to rise of cancel culture.

We partnered with The Cybersmile Foundation to make an analogy to the mobs of the past to highlight  the issues when we  contribute to harassment, shame, and isolation to online victims. Working with a Hollywood director, we created a  film that sparked conversation and encouraged viewers to engage more productively online. The film sparked important discussions, had overwhelming engagements and led to a 66% increase of site visits.