In 2016 we threw the first snowball in the Christmas ad battle by launching Very.co.uk's Christmas ATL campaign to London shoppers with PR, experiential and social media activity.
As the first major retailer to unveil it's Christmas campaign, we premiered the advert in spectacular fashion that saw the façade of London’s County Hall transformed into a 60-foot wide projection of the animated advert, complete with a countdown moment initiated by TV presenter and Strictly Come Dancing contestant Laura Whitmore. The Coca-Cola London Eye was also in on the action, turning a pink hue in line with Very’s brand colours to mark the occasion.
Earlier in the day we also managed a 100 strong army of gift givers who took to the streets of London to delight passers-by with surprise presents, including popular high-tech gadgets, designer perfumes, jewellery and luxury cosmetics. Each box contained two gifts, one for them to keep and one to give to a loved one – linking with Very’s festive campaign messaging to ‘Get more out of giving. Get more out of every day’.
This was a huge team effort and believe it or not the entire campaign was turned around in only one week!
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