dadasd 

HeyHuman

Core disciplines: Branded content, Experiential marketing, Integrated marketing, Social

One of the Top 30 most viewed agencies for 2017

 

THE KEY BEHAVIOUR

Get Optimistic Intensity Seekers to choose Guinness FES
as their first drink for watching EPL games.

 

 

KEY BARRIER & COMPARISON

Key barrier: Guinness FES isn’t a drink for the big
football match – it’s too challenging and high in alcohol.

Key comparison: Watching the match versus watching
the match with expert TV commentary – you got so
much more out of the game.

 

THE CREATIVE IDEA

Guinness: Front Row Fans.

Guinness FES enhances the football viewing experience in African bars by giving you
the chance to watch it up close and personal with the ultimate EPL guru, Thierry Henry.

 

THE RESULTS

4.35 million participants (vs. KPI of 2.8 million)

Sold an incremental 160,000 cases of Guinness
during promo period

Highest daily participation of 101,000 people
(vs. KPI of 87,000)

247 million PR value (vs. KPI of 80 million)

Activated in 3,988 bars across Kenya 

88% media reach and 111% digital media reach

 

 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with HeyHuman