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HeyHuman

Core disciplines: Branded content, Experiential marketing, Integrated marketing, Social

 

KEY BEHAVIOUR

Get striving expressive explorers to swap
a habitual daily drink for Heath & Heather.



KEY BARRIER & COMPARISON

Key Barrier: To play – time, perceived cost, social approval.

Key Comparison: In Britain there are certain teas that are
“accepted” and there’s a seemingly “right way” to enjoy tea.

 

THE CREATIVE IDEA

ME TO THE POWER OF TEA

We wanted to position Heath & Heather as a lifestyle brand
that empowers you to discover the best you, you can be.
“Me to the Power of Tea” is a big idea that transcends beyond
the extensive range of well-being teas. It’s a way of explaining
the brand ethos and enables Heath & Heather to be relevant
to the lives of our target audience who share our spirit
as striving expressive explorers

 

THE RESULTS

This campaign has just gone live,
watch this space for results.

 

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