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HeyHuman

Core disciplines: Branded content, Experiential marketing, Integrated marketing, Social

Heyhuman presents Oreo Flavours from HeyHuman Agency on Vimeo.

 


KEY BEHAVIOUR 

Get Vicarious Joy Seekers to
discover our range of Oreo Flavours
including new Choc’o Brownie flavour

 


KEY BARRIER & COMPARISON 

Key barrier: We have preconceptions about
flavours we like and don’t like and don’t experiment
with new tastes often.

Key comparison: Buzzfeed personality quizzes
– interactive and fun quizzes that lead people to
unexpected results that actually tell us more
about ourselves than we knew before

 

THE CREATIVE IDEA

DISCOVER YOUR FLAVOUR

We created a shareable experience that helped people discover their flavour.
We toured the nation from city centres to festivals with our Oreo van,

a Wonderfilled treat for the eyes. 

Our ‘Discover Your Flavour’ app included a series of fun
personality questions to help match people to their flavour.
Participants were then rewarded with a bespoke Oreo truffle
that corresponded with their identified flavour.

 


THE RESULTS

Brought childlike wonder
to 2.2M people nationwide

540k Oreo cookie samples

25k Oreo truffles

27 live days across 4 festivals and
7 city centre locations nationwide

 

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