Snog, the UK's largest frozen yogurt retailer, tasked us with generating awareness & trial of their new at-home product amongst women in their 20s.
We identified 15 of the core influencers for this audience, across fashion, fitness, music and art, and worked with them to create data-driven content for their channels. We brought it all together as music video for Ella Eyre.
The campaign recieved 1 million+ views, a 9 million influencer reach, with 43% views led to social visits & boosted brand awareness by 3.6%. Sales were up 8x for the campaign period.
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