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Karmarama

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing

 

Snog Frozen Yogurt

#SNOGYOURHEARTOUT

 

 

The Brief 

Snog, the UK's largest frozen yogurt retailer, tasked us with generating awareness & trial of their new at-home product amongst women in their 20s.

The Solution 

We identified 15 of the core influencers for this audience, across fashion, fitness, music and art, and worked with them to create data-driven content for their channels. We brought it all together as music video for Ella Eyre.

 

 

The Results 

The campaign recieved 1 million+ views, a 9 million influencer reach, with 43% views led to social visits & boosted brand awareness by 3.6%. Sales were up 8x for the campaign period.

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