M&C Saatchi is an independent agency on a mission to create work that is talked about around the world – because if you don’t get talked about, everything else is immaterial. We are guided by two core philosophies that are central to everything we do.
Brutal Simplicity of Thought – which means we’re experts at understanding complex categories and businesses and finding simple, effective, strategic ways through for our clients. The modern world, and business landscape is more complicated and fragmented than ever and so it is incumbent upon us to simplify very complex pictures into something simple and straightforward and which all stakeholders can understand and use, in practical ways.
Diversity of Thought – bringing together diverse minds, points of view and backgrounds, because we know that when we do this, we are more creative. We don’t see DE&I as a tickbox exercise. We see it is as an imperative to getting to great ideas. The more diverse the group of people surrounding a problem or challenge, the better the outputs. It’s as simple as that.
We are really good at getting to the heart of business problems for our clients, which sounds ridiculously obvious, but actually requires proper time and attention, so that we can get to brilliant communications and innovation solutions to the problem we have identified. Within the world of communications and brands, it’s actually incredibly easy to lose sight of why an idea or platform will deliver. We come back to effectiveness on an ongoing basis – why will this idea work to deliver for the Brand? And we hold ourselves to exacting standards in evaluating everything we do.
We have three tenets we measure ourselves against when we are evaluating ideas – 1/ Is it distinctive? 2/ Will anyone give a s**t about it? 3/ Does it make us feel slightly nervous? If the idea delivers against all three, then we’re getting somewhere!
By M&C Saatchi
M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking and motivating out-of-home campaign, called Changing Narratives. RISE.365 is dedicated to supporting young people and young adults in reaching their goals.
By M&C Saatchi
Our "Freedom All The Way" campaign has launched to the beat of Fatboy Slim's "Weapon of Choice." This is a new multichannel brand campaign featuring LNER's first ever brand character, Eleanor.
By M&C Saatchi
We've developed the multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential.
By M&C Saatchi
Diageo asked us to create a fame-driving piece of work with a “Refreshingly Irish” take on the festive season! Recognising Boxing Day (St Stephen’s Day) as a key occasion for pub gatherings with friends, we thought what’s more Irish than Ronan Keating crooning about Rockshore?
By M&C Saatchi
Our new brand campaign ‘Think what a Dreams bed could do for you’ is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep - starring Gillian Anderson.
By M&C Saatchi
A new creative campaign created by M&C Saatchi London is being championed by the Evening Standard and the Mayor of London to support London’s place as a world-leading creative capital.
By M&C Saatchi
‘The Tour’ ad campaign for Science in Sport is a series of black and white photos that capture what it really feels like to compete in a cycling event. Featuring endurance athletes, the campaign shows the beautiful pain of endurance sport.
By M&C Saatchi
We responded to the Metaverse launch with a verse of our own – the 'Icelandverse'. This is apart of our multidimensional creative platform for Iceland.
By M&C Saatchi
We created a campaign that was distinctive, memorable and joyous to people across the UK to take their bowel cancer screening test. We see our main character overcome with emotion, as he breaks out in a toilet roll-ribbon dance through his house before completing his test.
By M&C Saatchi
‘Refreshingly Irish’ is a brand platform and multichannel campaign which celebrates the unique playful Irish banter that happens between true friends.
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