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TRO

Core disciplines: Brand Activation, Experiential marketing, Sponsorship

Output:

100%
Events50%
Experiential marketing40%
Sponsorship10%

Key facts:

Ownership:

Omnicom

Number of staff:

401-500

Established:

1982

Turnover:

£32m


Ethos:

With the rise of digital transforming our world, at TRO we believe in meaningful brand experiences.

As multi-channel marketing penetrates people’s lives, we choose immersion over interruption and engagement over distraction.

We don’t just tell brand stories; we help create them.

Ambition:

In a world in which people are constantly interrupted by digital noise, causing information to go to the wrong part of the brain, TRO believes marketing should be immersive rather than interruptive.

We create immersive experiences that create commercial value for our clients & enhance the way humans feel about brands.

Showreel:


Office locations:

London
Manchester
Norwich
Paris
Madrid
Milan
Barcelona
Shanghai

Capabilities:

  • Live Events
  • Immersive Experiences
  • Experiential Marketing
  • Partnerships Consultancy
  • Sponsorship Activation
  • Creative Technology
  • Retail Experience
  • Conferences
  • Press Launches
  • Roadshows

Recent awards:

Field Marketing and Brand Experience Awards
2018 Silver Consumer Campaign of the Year for Volvo Escape the City Field Marketing and Brand Experience Awards
Field Marketing and Brand Experience Awards
2018 Gold Engagement App Development of the Year for Pravha: AR Training & Engagement App Field Marketing and Brand Experience Awards
IPM Awards
2018 Silver Experiential Activation at a Public Event or Festival for Nissan: The Cage, UCL Final Cardiff IPM Awards
IPM Awards
2018 Silver Best Product Launch for Volvo Escape the City IPM Awards
Field Marketing and Brand Experience Awards
2017 Silver Most Effective Shopper Influence Campaign for the Ribena Colouring Café Field Marketing and Brand Experience Awards
IPM Awards
2017 Silver Experiential activation at a Public Event or Festival Award for BA at the IOW Festival IPM Awards
EVCOM Live Awards
2017 Silver Use of Technology Award for the Vans MTE AR App EVCOM Live Awards
EVCOM Live Awards
2017 Gold Brand Experience Award for the Ribena Colouring Café EVCOM Live Awards
EVCOM Live Awards
2017 Silver Brand Communication Award for Volvo Escape the City EVCOM Live Awards
Field Marketing and Brand Experience Awards
2017 Gold Creative and Resourceful Staffing Supplier of the Year Field Marketing and Brand Experience Awards
The Drum UK Event Awards
2016 Winner Experiential Event of the Year for British Airways Bringing Britain Closer The Drum UK Event Awards
The Drum UK Event Awards
2016 Winner Agency of the Year The Drum UK Event Awards

Trade association memberships:

Institute of Promotional Marketing (IPM)

Interact with TRO