Grey London

London https://www.grey.com/en/uk

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Grey’s mission is to create ideas that drive influence and deliver growth. They do this because they solve real business problems and make brands positively stand out in culture. We call those ideas Famously Effective. More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Today, 180 people work in our London studio, with nearly 3,000 more throughout our network comprised of 40 studios in 32 countries. We have been awarded countless accolades for both creativity and effectiveness for clients of all sizes and scale.



Connect


People


Clients

BITE Articles

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Fuel Your Imagination

Sky Bet puts fans first

The new campaign from Grey London pays homage to football fans to foster a more meaningful connection

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Fuel Your Imagination

Wild Africa Fund brings to life the threat of illegal poaching

The campaign, created by Grey London, highlights the threat of poaching to endangered species.

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Interviews

‘We have to bring equality back on the agenda’

Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.

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Fuel Your Imagination

Pringles launches new campaign to promote Multigrain range

The new campaign from Grey London highlights the brand's healthier range.

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Fuel Your Imagination

Coca-Cola debuts Christmas Anthology series

The soft drink giant has partnered with OpenX from WPP for the creative development of the series led by Grey on Amazon Prime Video.

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Voices

‘The Future Looks Good’ wins Snap’s 2021 UK Creative Council programme

The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues

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Trend

Go Very early this Christmas to spread the cost

Very campaign from Grey London marks the start of this year’s Christmas ads

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Voices

PETA parody film warns of the ‘Octocurse’

The campaign from Grey London uses dark humor to urge people to stop eating octopus and highlights the issue of octopus farming

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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Voices

‘Change brings new confidence.’

Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.

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Thought Leadership

How can brands and agencies ensure they avoid Pride Washing?

Policies and meaningful purpose must be demonstrated in June and beyond.

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Voices

BITE’s Mental Health Awareness Week Roundup

For Mental Health Awareness Week BITE asked organisations and agencies to share their stories around mental health to encourage an ongoing open conversation.

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Voices

"Mental health at work suffers when people don’t have a choice"

For Mental Health Awareness Week Karan Tattersfield and Sally Vincent explain Grey London’s approaches to employee wellbeing

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Hot Pick

Pringles revisits early days of gaming

‘Stay in the Game’ campaign from Grey London pays homage to original gamers

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Voices

Grey London rebranded as They for Transgender Day of Visibility

The rebranding aimed to help push for greater visibility and representation of the trans community in advertising.

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Voices

Grey London launches new scholarship for care leavers

The agency has announced a new scholarship initiative with School of Communication Arts

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Voices

Superdrug’s Itty Titty makes a habit out of checking breasts

The light-hearted campaign from Grey London and Superdrug encourages women not to put off getting checked

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Voices

#STOPCYBERFLASHING triggers debate in Parliament

The campaign from sexual health charity Brook and Grey London strives to make cyberflashing illegal

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Voices

WACL steps up its mentoring programme to support female leaders

The biggest ever round of mentoring will see 100 leading women in the industry offering their time to support others.

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Voices

GAY TIMES campaign shows why LGBTQ+ is incomplete without the T

A campaign created by Grey London aims to raise visibility and awareness around Trans issues.

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Trend

The BITE Christmas ad roundup

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

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Trend

M&S turns to Percy Pig and Dawn French for festive campaign

M&S and Grey London breathe life into the iconic Percy Pig with the magic of Christmas

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Hot Pick

Brook targets Cyberflashing with new campaign from Grey London

#STOPCYBERFLASHING calls for unsolicited nudes to be made illegal

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Fuel Your Imagination

BeerVax mats meet consumers where they are

A creative team at Grey London have taken the vaccination message into pubs to target young people

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Voices

Why now is the time to tackle advertising’s inclusion crisis

It is on every single one of us not to be bystanders to the biggest threat to equality in our generation, writes Ali Hanan, Founder and CEO of Creative Equals.

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Voices

‘My job is to let the people around me make the best work’

Speaking at Creative Equals’ RISE conference, Laura Jordan Bambach, President and Chief Creative Officer at Grey London, revealed her inclusive ego-free approach to creative leadership.

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Fuel Your Imagination

This Way Up launch We Are Not a Stereotype to highlight the Gender Pay Gap

The film’s aim is to create a greater awareness of the unique challenges that women face as well as highlighting the gender inequality that is still so pervasive in the workplace.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Hot Pick

Gay Times tackles misconceptions about, and empowers the voices of, the LGBTQ+ community

‘It can happen, it does happen, it will happen’ is an example of the power of communications to challenge unconscious bias and to educate and enlighten people to change.

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Interviews

“I feel like there could be the beginnings of a really great creative renaissance”

Laura Jordan Bambach has recently taken over one of the most high-profile roles in UK advertising. The CCO of Grey London makes the case for the power of creativity.

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BITE Focus

How brands are benefiting from a transformational summer of women’s sport

This year will go down as a watershed for women’s sports and brands are paying attention.

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Interviews

Vicki Maguire, Chief Creative Officer, Grey London

"Right now, we need a revolution, not an evolution."

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BITE Focus

Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

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Trend

If it’s not live, it’s old news

From live to social-streaming

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Trend

Live-streaming

Take a look behind the scenes

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Trend

Driven By Data

How a creative use of data can motivate your customers

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Trend

At your service

Marketing driving product innovation

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Trend

Beyond Experiential As We Know It