Good Relations

Core disciplines: Public relations (PR)


Tweet : Today about 4 hours ago
Want to stop people in their tracks with experiential pop-ups, incredible stunts, and giant builds? Join us next Thursday 28th at 8.15AM to learn about 'The Experience Economy' with @CadburyUK @WilliamEdHarvey & Kat Day. Book your space with Safi
Tweet : Today about 5 hours ago
This morning we're having #BreakfastWithBlackburn #BroadcastPR
Tweet : Jun 18th 2018 16:16
Business babble switches employees off. Here are a few simple guidelines from our Director of Internal Communications, @HuwMorgan3, to keep complexity at bay and your audience engaged. #EmployeeEngagement
Tweet : Jun 18th 2018 10:57
Join The Thought Leadership Project for breakfast this Thursday to hear from one of the few journalists allowed inside the 'Vampire Squid' culture at Goldman Sachs, @johnarlidge @thesundaytimes. If you'd like to attend, please email
Tweet : Jun 15th 2018 16:02
Why you need to show coherence to achieve effective thought leadership - or at least walk a different route to work #ThoughtLeadership #TLP
Tweet : Jun 15th 2018 09:12
If you want to tweet a question for our panel, including Paul from @CarlsbergUK, send us a tweet and we’ll ask for you!
Tweet : Jun 15th 2018 09:05
If you want to hear more about the work Good Relations have done for @Pilsner_Urquell, you can read what @Marketingweek wrote about us:
Tweet : Jun 15th 2018 09:01
@CarlsbergUK tell us about using Digital to connect to the millennial audience. Owning their Danish heritage and working with music events form the core of their strategy. #GRLive
Tweet : Jun 15th 2018 08:53
It’s a challenging market for alcohol brands, with consumers drinking less. Social content offers a key chance to authenticate brand identity and connect with the audience #GRLive
Tweet : Jun 15th 2018 08:39
It’s Friday, there’s Buck’s Fizz, and we’re talking #socialmedia strategy for the alcohol sector. Get involved at #GRLive Cheers! ????
Tweet : Jun 7th 2018 12:39
DO YOU LIKE A DRINK? ???????????? Well now that we've got your attention, for our next event we'll be joined by Carlsberg and content gurus @junglecreations to discuss how brands in the alcohol sector can make their content win on social media. DM us to reserve your space!
Tweet : Jun 7th 2018 09:27
Thanks for following along - and a big thanks to our speakers Sacha, Jahannah and Arron!
Tweet : Jun 7th 2018 09:13
Jahannah says that brands who want to work with influencers should listen to their advice - they know what works with their audience. “You have 3 seconds to capture their attention before they scroll past you in their feed” #GRLive
Tweet : Jun 7th 2018 09:11
Jahannah says that being relatable is crucial to making your content work - putting yourself into situations that your audience will recognise. #GRLive
Tweet : Jun 7th 2018 09:06
We’re also joined by YouTube star @JahannahJames, who says it can be incredibly difficult to create good branded content that doesn’t look like an ad. “A lot of brands don’t listen”, giving an example of brands who insist upon a 20s product shot
Tweet : Jun 7th 2018 09:00
How does @arron_crascall ensure that he keeps his audience happy when he does branded work? The trick, he says, is picking brands who let him “be himself” - that way he can ensure the resulting content ticks his audience’s boxes.
Tweet : Jun 7th 2018 08:57
Michael Curry: not your average influencer!
Tweet : Jun 7th 2018 08:55
Another important factor to getting influencer campaigns off the ground was setting hard KPIs to ensure measurability and accountability #GRLive
Tweet : Jun 7th 2018 08:50
So what do @SubwayUK consider to be important when finding influencers? Sacha Clark says the key is relevance (to your brand and audience) and authenticity (of the content they create) #GRLive
Tweet : Jun 7th 2018 08:48
If you haven’t seen the work we did for @SubwayUK last year, you can check out our SubSquad series here: #GRLive
Tweet : Jun 7th 2018 08:44
When it comes to building influence as a platform or brand, these are the key factors:
Tweet : Jun 7th 2018 08:42
So what behaviours help to build influence? @dontgomad thinks it can be summed up as Relevance, Authenticity and Motivation. #GRLive
Tweet : Jun 7th 2018 08:40
We’re about to kick off our Influencer event here at GR HQ - joined by @SubwayUK’s Sacha Clark, @arron_crascall and @JahannahJames
Tweet : Jun 5th 2018 16:15
LAST CHANCE to reserve your space at our event on Thursday morning with this chap @arron_crascall @JahannahJames and @SubwayUK We’ll be discussing how to maximise the power of influence with your online audience! DM us to join.
Tweet : May 31st 2018 12:37
@ZoeSheppard It was lovely to have you - Thanks for sharing your insights with us! Look forward to seeing you again soon at a future event.
Tweet : May 31st 2018 11:04
Thank you to our brilliant speakers @RMCunliffe and @ZoeSheppard for an interesting discussion this morning getting to the bottom of what makes a great thought leader! Look out for the next installment of the #ThoughtLeadership Project on the 21st June.
Tweet : May 31st 2018 09:09
Before producing a piece of content ask yourself the question, does your idea take things that we are all already talking about - the future, the role of business and society - and deepen it in some way? How are you advancing the argument?
Tweet : May 31st 2018 08:58
Too many cooks spoil the broth. ???? Don’t kill a strong idea by allowing a large committee to work on a piece and change it irreversibly.
Tweet : May 31st 2018 08:49
To create stand out #thoughtleadership make your ideas compelling - there are a lot of ideas out there, make sure yours are accessible to the reader.
Tweet : May 31st 2018 08:46
In the last 10 years there’s been a 238% increase in the amount of #ThoughtLeadership content being produced and run in the media.

Remembered - There But Not There
There But Not There
Public relations (PR)
A nationwide installation to commemorate the end of WWI, raising £1m in 24 hours after launching.
Apr 30th 2018 12:24:18
Royal Albert Hall - Driving ticket sales for the Star Trek in Concert series
Royal Albert Hall
(Royal Albert Hall)
Driving ticket sales for the Star Trek in Concert series
Public relations (PR)
Star Trek fans can score free tickets to concerts by booking tickets in Klingon - tlhIngan Hol!

Apr 3rd 2018 12:55:39

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