Cheil UK

Core disciplines: Advertising/Creative


Tweet : May 18th 2018 10:46
A great write up on the @The_IPA website on @DavidCoombs' Tuesday talk on how the humanisation of user/device interaction creates significant opportunities for brands.
Tweet : May 18th 2018 09:22
Ooh, excited to come in this morning and have our invites for the summer party on our desks! Thank you @GoldenBeeEC1 for hosting us on 11 July, we can't wait! #CheilX
Tweet : May 17th 2018 10:01
Gosh, what truly professional and lovely people the @The_IPA are! No delay in sending a beautiful thank you note and lovely present to @DavidCoombs for his talk on Tuesday. A great team to work with, thank you!
Tweet : May 17th 2018 08:58
RT @zillmeister: Great event @The_IPA and a very engaging presentation from @DavidCoombs our Head Of Strategic Services @CheilUK https://t.
Tweet : May 16th 2018 14:33
Gaining inspiration from all the incredible speakers at @CreativeEquals 'Create Your Future' event today. Collaboration and inclusion is the key to creating amazing work, both now and in the future! #CELeaders
Tweet : May 16th 2018 11:21
Today we have Hannah Verghese teaching us yoga moves we can do at our desks that will help with posture, and to reduce the aches and pains that come with working at a computer. #MentalHealthAwarenessWeek
Tweet : May 15th 2018 19:48
With a skill you need to think about habits and your consumers daily journey. @albertcreixell #AmazonAlexa
Tweet : May 15th 2018 19:46
When you build a skill for your client, think about the voices you use. A nurse is better for health assistance than Alexa. @albertcreixell #AmazonAlexa #IPA
Tweet : May 15th 2018 19:39
#AmazonAlexa is going to be in as many devices, and in cars, as possible. We offer clients more with the ability to interact and remove steps. And when we add a display — voice forward technology — we offer more for clients. @albertcreixell
Tweet : May 15th 2018 19:33
For Amazon, voice is the most natural way to interact. For instance: a voice moment streamlines you buying a flight, it cuts out the stages you use in a mobile moment. @albertcreixell from #AmazonAlexa
Tweet : May 15th 2018 19:30
David Coombs: “I would encourage all brands to start looking into voice assisted technology.” #Voiceassistedtech
Tweet : May 15th 2018 19:28
Q: “Is there an ethical issue” David Coombs: “There are questions around fraud but there isn’t an ethical challenge if the assistants have the customers interest at heart.” #CheilX #IPA
Tweet : May 15th 2018 19:27
RT @The_IPA: .@DavidCoombs of @CheilUK’s advice for brands - it is more crucial than ever for brands to have a clear purpose, understand yo
Tweet : May 15th 2018 19:27
“Know what you want the outcome to be. Start small and scale fast. Be mobilised behind your tests and scale up quickly on your successes.”
Tweet : May 15th 2018 19:26
RT @The_IPA: No need to listen to our panellists - Google Home and Amazon Alexa tell us themselves the potential of voice tech for brands a
Tweet : May 15th 2018 19:26
“Keep it simple. Don’t over-assume how much a consumer cares about a brand. Give people a reason to come back and a clear understanding of it.”
Tweet : May 15th 2018 19:25
“Understand who your audience is and what will add unique value to their lives.”
Tweet : May 15th 2018 19:24
“Have a clear purpose and why you exist as a brand.”
Tweet : May 15th 2018 19:24
“Subscription models and smart ordering will predict and fulfill your needs. From a consumer perspective the benefits are huge. What does it mean for brands?”
Tweet : May 15th 2018 19:23
“Connected devices and data steams will enable you AI to understand you better. Your AI will understand your habits and needs and become a companion.”
Tweet : May 15th 2018 19:22
“Home is still our home. It will be a curated experience and we’ll only allow in brands that we love and trust.”
Tweet : May 15th 2018 19:21
“Home is going to turn into the new point of purchase. Smarter models for purchase fulfilment, subscription, that we’ll never run out of anything.”
Tweet : May 15th 2018 19:19
“AI will be able to use our data and provide a much more personal service.”
Tweet : May 15th 2018 19:18
Tweet : May 15th 2018 19:17
*short pause whilst Alexa and Google Home have a chat to each other...”
Tweet : May 15th 2018 19:16
RT @The_IPA: 73% of global smartphone users would use voice assistants all the time if they understood and spoke back as well as a human @D
Tweet : May 15th 2018 19:14
“It’s interesting to consider and not something we can unpack today but... What would your brand sound like if it had a conversation like Google Assistant had over the phone?” #CheilX
Tweet : May 15th 2018 19:11
RT @The_IPA: .@DavidCoombs of @CheilUK - currently most voice assistant requests are fairly basic and superficial, e.g setting timers and c
Tweet : May 15th 2018 19:11
“How do we break through the superficial barrier with our assistants? How do we have a more human-like interaction?” #CheilX
Tweet : May 15th 2018 19:09
“What’s the benefit of a voice assistant over a human? Convenience, available any time, less biased, faster to engage, faster to provide service and more polite!” #CheilX

NIVEA - Sometimes, it just has to be mum
Sometimes, it just has to be mum
Happy Mother’s Day to all the superstars who we can always call for a chinwag or just a whinge.
Mar 20th 2018 11:25:14

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