True Story

Core disciplines: Branding / design, Integrated marketing

Tweet : Feb 16th 2017 11:42
What a lovely story.
Tweet : Feb 13th 2017 11:58
Finishing up our Valentine's Day retail research doc. Watch this space for the love-liest campaigns of 2017 (this gif from @Selfridges)
Tweet : Feb 9th 2017 10:08
As a creative agency that's got its own aspirational haircare brand for grey hair @whitehothair, we think this is important stuff
Tweet : Feb 9th 2017 10:04
Tweet : Feb 8th 2017 16:41
RT @CP_Whitf: Exciting day for the Co-op Group !
Tweet : Feb 8th 2017 16:40
Buy the happy couple a Domino's launches a wedding gift registry
Tweet : Feb 7th 2017 15:46
Poundland enters the fashion market with Pep&Co shop-in-shops
Tweet : Feb 7th 2017 15:45
There's been a shuffle at the top....
Tweet : Feb 7th 2017 15:44
RT @IamNathanMay: #Data: It was #retail's best #Christmas in 5yrs. But which #retailer came out on top? (£) https:/
Tweet : Feb 1st 2017 15:16
Surely we all should...?
Tweet : Jan 31st 2017 16:28
Get inspired with these emotional retail trends
Tweet : Jan 31st 2017 16:26
Can't wait to see this in full
Tweet : Jan 31st 2017 16:24
Interesting strategy to help them immerse themselves in the local community
Tweet : Jan 31st 2017 16:21
RT @RetailWeek: Carpetright celebrates return to sales growth in UK (£)
Tweet : Jan 26th 2017 15:10
Can't wait to see this #brandlove
Tweet : Jan 26th 2017 15:09
RT @RetailWeek: What #retailtech trends should you be looking out for? #RWTech
Tweet : Jan 26th 2017 15:05
Find out who inspired us this Christmas with our report. Who inspired you? #retail
Tweet : Jan 25th 2017 16:08
Find out which retailers got most emotional last Christmas
Tweet : Jan 25th 2017 16:02
Retailers must understand 'what pace of travel' its customers want
Tweet : Jan 25th 2017 15:21
RT @COSseaton: WH Smith boosts profit forecast after Christmas success - Retail Gazette
Tweet : Jan 24th 2017 16:26
Shows the ever-blurring lines of what constitutes 'retail'
Tweet : Jan 24th 2017 16:10
How did retailers & brands evoke emotion in their customers this Christmas? Download our report to find out #retail
Tweet : Jan 19th 2017 12:27
RT @Design_Week: Design Council names Sarah Weir as new chief executive:
Tweet : Jan 17th 2017 16:18
Some interesting names on here - great to see some relatively new brands emerging
Tweet : Jan 16th 2017 13:54
More than 'experience', it's (in the words of Alibaba) 'retail-tainment'
Tweet : Jan 16th 2017 13:10
In our Xmas report we talk about Eataly being neither shop nor restaurant. Now they are about to become a theme park
Tweet : Jan 12th 2017 14:44
Make sure you sparkle this Christmas: Our report brings together the best of 2016 to get your creative juices going
Tweet : Jan 12th 2017 14:05
Mrs Claus gives M&S an extra special gift: clothing sales shows growth for first time in 2 years #christmasresults
Tweet : Jan 10th 2017 16:43
RT @RetailWeek: Iceland outshines big four as festive grocery sales soar (£)
Tweet : Jan 10th 2017 16:42
RT @RetailWeek: Co-op hails 'outstanding' Christmas sales growth (£)
News : May 6th 2016 by Carrie Eames
Read our latest Spring retail insights document here:
News : Oct 28th 2015 by Carrie Eames
Take a look at our snapshot of what we found inspiring in home retail this Autumn:
News : Sep 9th 2015 by Carrie Eames
True Story shopped over 100 brands and stores to discover the most engaging summer campaigns, influencing our spend:
News : Dec 17th 2014 by Carrie Eames
Discover the 4 main retail themes we found this Christmas, when we visited 300+ stores across London, NY & Paris

Co-op  - Your Co-op Locals
Your Co-op Locals
Branding / design
Design & implementation of an in-store area to hero the offer from local producers and businesses
Jan 19th 2017 11:41:38
Wilko - Bigger and better Wilko stores
Bigger and better Wilko stores
Integrated marketing
Devising a new communications campaign for Wilko new store openings and refurbishments
Jan 11th 2017 11:51:45
Wilko - Wilko summer brand campaign
Wilko summer brand campaign
Integrated marketing
Developing the overall identity of the Wilko summer brand campaign
Jul 12th 2016 12:26:54
No7 - Launch of No7 Lift & Luminate Triple Action Serum
(Alliance Boots)
Launch of No7 Lift & Luminate Triple Action Serum
Integrated marketing
Developing the look and feel for the launch of No7 Lift & Luminate Triple Action Serum
Jul 11th 2016 11:28:27
Hungry Horse - New Brand Identity
Hungry Horse
(Greene King)
New Brand Identity
Branding / design
New identity, look & feel and experience for an established brand in the family pub/dining market.
Feb 18th 2016 11:07:15

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