True Story

Core disciplines: Branding / design, Integrated marketing

Tweet : Mar 28th 2017 14:02
Interesting that most international retailers enter the UK with a physical presence first, with ecommerce seen as 'complementary'
Tweet : Mar 27th 2017 14:50
Back in the day, Next set the bar for convenient delivery, so it's interesting they are yet again the high street retailer to be proactive
Tweet : Mar 27th 2017 14:32
Is it about understanding the experience your customers want at different times? Agree that this is often a fine balance and a moving entity
Tweet : Mar 23rd 2017 14:51
What a great initiative - commercially-minded, community-focused and environmentally-friendly.
Tweet : Mar 23rd 2017 14:44
Surely it's about knowing what you stand for and 'value' doesn't have to mean just plain old 'cheap'
Tweet : Mar 23rd 2017 09:27
No standing in line for that caffeine hit now; you can 'swoope' right in #technology #convenience # retail
Tweet : Mar 21st 2017 16:37
Thanks @Charlie_DIT for a great workshop today. Really gave some fabulous insights that I hope we can use going forward
Tweet : Mar 16th 2017 14:41
Retailers as communities....
Tweet : Mar 16th 2017 14:38
RT @RetailWeek: Opinion: How mobile apps can boost high-street footfall (£)
Tweet : Mar 16th 2017 14:37
RT @RetailWeek: Ted Baker unveils interactive store windows (£)
Tweet : Mar 15th 2017 12:02
Thanks to @poppressuk for coming in yesterday as part of our initiative. Great to hear inspirational stories
Tweet : Mar 15th 2017 10:47
RT @RetailWeek: Our senior reporter @Emily_L_Hardy looks at disruptors taking the furniture market by storm: (£) ht
Tweet : Mar 14th 2017 12:12
What's your tea culture? Is there trouble brewing over whose turn it is, or is tea time all sweetness & light?
Tweet : Mar 13th 2017 13:41
We're feeling Spring-like... & love this word as a descriptor of the season
Tweet : Mar 13th 2017 13:38
The language of love: how did retailers sweet talk their customers this Valentines? Download your FREE report here
Tweet : Mar 13th 2017 13:36
Great to see that the work is reaping benefits
Tweet : Mar 9th 2017 13:56
Drink your way to younger-looking skin? Not quite sure what to make of this fusion between the drink & beauty market
Tweet : Mar 9th 2017 13:18
RT @RetailWeek: Watch: DFS boss confident about challenging year ahead (£)
Tweet : Mar 9th 2017 13:17
RT @MaisieMcCabe: The @Campaignmag team picked a few of the many ace women in the biz for #IWD2017. Top marks go to @alexplayer1983 who pic
Tweet : Mar 9th 2017 13:12
What's Galentine Day and how did retailers get involved in it this Feb? Find out with our exclusive report #insight
Tweet : Mar 9th 2017 11:51
Sunshine for 3 days... is it Spring? Our designers & language experts take a look at what spring means to them.
Tweet : Mar 8th 2017 15:20
We loved the Casper pop-up shop too, so much so we featured it as one of our top 10 in-store customer experiences in the run-up to Christmas
Tweet : Mar 8th 2017 15:17
On #InternationalWomensDay(and every day) we're proud that 78% of our leadership team and 72% of our entire company are female
Tweet : Mar 8th 2017 15:12
How did retailers and brands show their customers they cared this Valentine's Day? Find out here #retailinsight
Tweet : Mar 7th 2017 13:13
With a name like ours we'd love these
Tweet : Mar 6th 2017 14:38
Find out what your (retail and brand) rivals were doing to win customers' hearts this Valentine's Day #retailinsight
Tweet : Mar 6th 2017 10:24
RT @BBCBusiness: How does this restauranteur think you get "good karma" in business? #CEOSecrets #motivationmonday
Tweet : Mar 6th 2017 09:35
Brands get customers to get down in the detail with 'Zoom in' social campaigns
Tweet : Mar 2nd 2017 13:59
Tweet : Mar 2nd 2017 12:07
RT @RetailWeek: Did you know #globalconsumers rank trust as the number 1 reason to shop at a new store? Discover more
News : May 6th 2016 by Carrie Eames
Read our latest Spring retail insights document here:
News : Oct 28th 2015 by Carrie Eames
Take a look at our snapshot of what we found inspiring in home retail this Autumn:
News : Sep 9th 2015 by Carrie Eames
True Story shopped over 100 brands and stores to discover the most engaging summer campaigns, influencing our spend:
News : Dec 17th 2014 by Carrie Eames
Discover the 4 main retail themes we found this Christmas, when we visited 300+ stores across London, NY & Paris

Co-op  - Your Co-op Locals
Your Co-op Locals
Branding / design
Design & implementation of an in-store area to hero the offer from local producers and businesses
Jan 19th 2017 11:41:38
Wilko - Bigger and better Wilko stores
Bigger and better Wilko stores
Integrated marketing
Devising a new communications campaign for Wilko new store openings and refurbishments
Jan 11th 2017 11:51:45
Wilko - Wilko summer brand campaign
Wilko summer brand campaign
Integrated marketing
Developing the overall identity of the Wilko summer brand campaign
Jul 12th 2016 12:26:54
No7 - Launch of No7 Lift & Luminate Triple Action Serum
(Alliance Boots)
Launch of No7 Lift & Luminate Triple Action Serum
Integrated marketing
Developing the look and feel for the launch of No7 Lift & Luminate Triple Action Serum
Jul 11th 2016 11:28:27
Hungry Horse - New Brand Identity
Hungry Horse
(Greene King)
New Brand Identity
Branding / design
New identity, look & feel and experience for an established brand in the family pub/dining market.
Feb 18th 2016 11:07:15

Case studies

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