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True Story

Core disciplines: Branding / design, Integrated marketing

Tweet : May 25th 2017 15:18
RT @retailfocus: VM: @Fortnums unveils art installation with @BaileyQuotes https://t.co/atPTo9KApT #retail #retaildesign #vm #windows https
Tweet : May 25th 2017 15:17
Great to meet the team @TOFT_uk @edsanimals today. What a fabulous environment & amazing community
Tweet : May 25th 2017 15:14
RT @natalie_moores: My last day at @TrueStory_UK and what a fabulous few years it has been! Thank you to everyone for making today such a l
Tweet : May 24th 2017 11:58
RT @Campaignmag: Co-op promotes 100% British meat pledge in £10m brand campaign by @LeoBurnettLDN https://t.co/TabQgBHrwT https://t.co/8yQ7
Tweet : May 24th 2017 11:58
RT @TelegraphNews: Co-op, Boots and Barclays among first firms to introduce "silver quota" https://t.co/x4TG6llcrO https://t.co/SpfopbB21d
Tweet : May 24th 2017 10:39
It's been a while coming, but today the weather is living up to one of our language team's 'Spring descriptors' https://t.co/wxu9cWKoRx
Tweet : May 22nd 2017 14:05
RT @RetailWeek: Opinion: Could Dobbies make a swoop for Wyevale? https://t.co/epU5sCTkgt (£)
Tweet : May 22nd 2017 14:05
Say it with flowers.... https://t.co/V9tfIUsiIM
Tweet : May 22nd 2017 14:03
Authenticity will out.... https://t.co/kCMU3PMd8a
Tweet : May 22nd 2017 11:48
@Stracogroup Thanks guys...the Haribos are on us!
Tweet : May 19th 2017 16:05
@Stracogroup Glad you liked it! Can never have too much sugar on a Friday.
Tweet : May 18th 2017 14:15
RT @coopuk: We’ve done a lot to improve packaging recyclability and we aim to do more with our members' support https://t.co/THIWYl9n6S #R
Tweet : May 18th 2017 13:56
Creative Leader Lee always dances round the office; in his career break he went dancing round the world. https://t.co/8kSYJvHoXO #zest4life
Tweet : May 18th 2017 11:05
Looks like we still like to shop 'til (the sun) drops... https://t.co/O5M0wWppf6
Tweet : May 17th 2017 14:24
Loyal employees are great ambassadors for a business and generous, even unusual benefits help https://t.co/I6tsHXbQ0g
Tweet : May 17th 2017 14:00
Tit for tat over KitKat... the chocolate wars continue between Nestle and Cadbury https://t.co/e78sySzKWD
Tweet : May 17th 2017 13:57
@Stracogroup @RtlDesignExpo @SLMD_LTD @jeplus1 @FastrakRetailUK @PassionForPOP @HouseholdDesign @SMPGroupplc @Octopos_UK @ARNO_Group @Contra_Vision @PDesignsLtd Was great to meet you!
Tweet : May 15th 2017 13:25
dfs Tottenham Court Rd spring window vinyls are looking great in the sunshine. https://t.co/pLCQOURQJV
Tweet : May 15th 2017 13:22
No matter how good/ clever the campaign, the right placement is vital https://t.co/AcKGSCp6ls
Tweet : May 12th 2017 10:48
@rag_sid Good to meet you Sidd and great pics
Tweet : May 9th 2017 16:01
Come and meet TS MD Jayne along with Phil, Carrie and Jo on stand DES5 @RtlDesignExpo and see the Ideas Machine in action #RDE2017
Tweet : May 9th 2017 14:30
Fancy a free 2-hour language lab? A session on Black Friday 2017? Our Ideas Machine is dispensing these & more @RtlDesignExpo , stand DES5
Tweet : May 9th 2017 10:30
Creative Director Rob, Marketing Director Carrie and the TS team are with the Ideas Machine, stand DES5 @RtlDesignExpo. Come and say hi!
Tweet : May 9th 2017 09:30
Got a (retail) problem? Maybe we can help. Come and visit the True Story Ideas Machine @RtlDesignExpo, stand DES5 in the Designer Pavilion
Tweet : May 8th 2017 15:01
Fancy a free 2-hour language lab? A session on Black Friday 2017? Our Ideas Machine is dispensing these & more @RtlDesignExpo , stand DES5
Tweet : May 8th 2017 12:01
What challenge is top of your mind? Our Ideas Machine could help. See us at DES5, Designer Pavilion @RtlDesignExpo and we’ll reveal all...
Tweet : May 8th 2017 10:30
Come and meet TS MD Jayne along with Phil, Carrie and Jo on stand DES5 @RtlDesignExpo and see the Ideas Machine in action #RDE2017
Tweet : May 8th 2017 09:54
RT @retailfocus: The doors are officially open for #RDE2017 https://t.co/NgwqVM1sgu
Tweet : May 8th 2017 09:54
@retailfocus @anniestraus That sounds fabulous. Will definitely pop by.
Tweet : May 8th 2017 09:53
We're not being rude, honest. We'd like to know what you want to get out of @RtlDesignExpo #RDE2017 Tell us at Designer Pavilion stand5 https://t.co/0bijH5QueT
News : May 6th 2016 by Carrie Eames
Read our latest Spring retail insights document here: http://bit.ly/1Uyat3l
News : Oct 28th 2015 by Carrie Eames
Take a look at our snapshot of what we found inspiring in home retail this Autumn: http://bit.ly/1N20Q94
News : Sep 9th 2015 by Carrie Eames
True Story shopped over 100 brands and stores to discover the most engaging summer campaigns, influencing our spend: http://bit.ly/1hQ3v9f
News : Dec 17th 2014 by Carrie Eames
Discover the 4 main retail themes we found this Christmas, when we visited 300+ stores across London, NY & Paris http://slidesha.re/1z2RR1d

Co-op  - Your Co-op Locals
Co-op
(Co-op)
Your Co-op Locals
Branding / design
Design & implementation of an in-store area to hero the offer from local producers and businesses
Jan 19th 2017 11:41:38
Wilko - Bigger and better Wilko stores
Wilko
(Wilko)
Bigger and better Wilko stores
Integrated marketing
Devising a new communications campaign for Wilko new store openings and refurbishments
Jan 11th 2017 11:51:45
Wilko - Wilko summer brand campaign
Wilko
(Wilko)
Wilko summer brand campaign
Integrated marketing
Developing the overall identity of the Wilko summer brand campaign
Jul 12th 2016 12:26:54
No7 - Launch of No7 Lift & Luminate Triple Action Serum
No7
(Alliance Boots)
Launch of No7 Lift & Luminate Triple Action Serum
Integrated marketing
Developing the look and feel for the launch of No7 Lift & Luminate Triple Action Serum
Jul 11th 2016 11:28:27
Hungry Horse - New Brand Identity
Hungry Horse
(Greene King)
New Brand Identity
Branding / design
New identity, look & feel and experience for an established brand in the family pub/dining market.
Feb 18th 2016 11:07:15

Case studies


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