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Croud

London https://croud.com/en-gb/

Disciplines

  • Digital
  • Integrated marketing
  • Search
  • Social

About

Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data.

Founded in 2011 with the mission to reinvent the agency model, we combine 500+ in-house digital experts with a global, on-demand network of marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.

Part of the Croud Group, which also includes luxury specialists VERB Brands and social-first agency Born Social, Croud is proud to partner with leading global brands, including Audible, Vans, IWG, and AllSaints.

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Insights
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Insights

How to maximise your analytics impact

In today's data-driven world, the role of analytics in shaping business decisions can’t be overstated. However, many brands struggle to realise the full potential of their analytics investments. In this guide, we explore how brands can enhance the effectiveness of their analytics initiatives by focusing on user stories, selecting the right KPIs, building insightful dashboards, and fostering a culture of analytics-driven decision-making.

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Insights

Croud's guide to TikTok

Since its inception in 2016, TikTok's popularity has seen exponential growth, gaining one billion active monthly users by September 2021. With its undeniable impact on the media landscape, marketers must consider the key opportunities this social media platform has to offer in growing their brand performance and reaching new audiences. Croud's guide to TikTok explores how marketers can leverage the platform to successfully drive growth.
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Insights

ChatGPT and localisation – friend or foe?

In this report, Croud examines the effectiveness and trustworthiness of AI-generated content to shed light on the present opportunities and future potential of AI tools. The report features an editorial test conducted by Croud, focused on the accuracy of AI translations, along with a 2,500 person consumer survey, involving people across the UK, US, France, Spain and China, which evaluated consumer trust in content produced by AI.

Events