From Insight to Action

Tuesday 14th November 2017 - Milton Court, London

From Insight to Action:
Transforming the richness of ideas into real business value

The creative industries are full of conversation about what we should be doing, but who are the brands transforming these ideas into action, and how are they doing it?

BITE LIVE invites the world’s leading brands and their agency partners on stage to reveal how together they have turned cultural and societal insights into the most creative and effective campaigns of the year.

In the spirit of always looking outward, we’ll also be welcoming special guests from outside the industry to give their view on how brands can play a more active role in supporting some of society’s bigger issues.


See the agenda


Amelia Torode - Founder - The Fawnbrake Collective
Alain de Botton – Author, and Founder of The School of Life
Jude Kelly CBE, Artistic Director, Southbank Centre
Kemi Anthony – Head of Content and Communication, IKEA UK & Ireland

Amelia Torode


Alain de Botton

Author, and Founder

Jude Kelly CBE

Artistic Director

Kemi Anthony

Head of Content and Communication

Zaid Al-Zaidy, CEO & Partner, Above + Beyond
Katie Mackay – Head of Strategy, Mother
Michele Oliver, VP of Marketing Mars Chocolate
Laura Jordan Bambach, Chief Creative Officer, Mr President

Katie Mackay

Head of Strategy

Zaid Al-Zaidy

CEO & Partner

Michele “Mitch” Oliver

VP of Marketing

Laura Jordan Bambach

Chief Creative Officer

Nick Adams, Managing Director, Sense
Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Lucy Abell, Director of Communications, Stonewall
Nadya Powell, Co-Founder Utopia

Lucy Abell

Director of Comms

Livio Bisterzo


James Nixon

Managing Director

The Tempest Two


Nadya Powell, Co-Founder Utopia
Nick Adams, Managing Director, Sense
Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Jeremy Pounder, Director of Futures Mindshare

Nadya Powell


Nick Adams

Managing Director

Marina Haydn

Executive Vice President,
Circulation and Retail Marketing

Jeremy Pounder

Director of Futures

Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Marie Stafford, European Director The Innovation Group
Nick Adams, Managing Director, Sense
Charlie Carpenter, Managing Director - Creativebrief

Marie Stafford

European Director,
The Innovation Group

Emily Somers

Vice President of Marketing and Food Development UK

Josh Bullmore

Chief Strategy Officer

Charlie Carpenter

Managing Director

Izzy Ashton, Writer and Researcher for BITE, Creativebrief
Kara Melchers, Managing editor of BITE, Creativebrief

Kara Melchers

Managing Editor of BITE

Izzy Ashton

Writer and Researcher for BITE

We need to be curious by nature as marketers and this event
is a step forward to doing that.

Ellen Johnson
Head of Marketing and Communications, Comic Relief



Welcome Breakfast

Opening Statement


The Tempest Two


BITE: Key trends from 2017


McDonalds: Myths and misinformation


IKEA: Building a brand for The Wonderful Everyday



Morning Break

BITE: Does your brand need a higher purpose?


Stonewall: Motivating passive allies into action



Panel discussion: Diversity must be more than a commodity




Speak Easy: The rise of the voice-activated world


The Economist: When selling less is more



Afternoon Break

Hippeas: From idea to global brand



Closing remarks



Drinks and Networking

Please note the agenda is subject to change

Experiences not to miss...

Eat ‘discomfort’ food

Event partners

Charity partners

The quality of the content and speakers was so interesting. 
A lot of the time you just get people pitching their wares, but there was no agenda here.
Claire Timlett
Head of Brand, Royal British Legion

Who attends

BITE provides highly digestible insight into topical marketing trends and inspirational
work from around the world. We inspire brands to innovate, disrupt and transform.


For any enquiries or to discuss group bookings please contact Chloe Newman:

+44 (0)20 7478 8200

Interested in becoming an event sponsor?
Click here for more information or please contact Sarah Colley:


BITE LIVE peels back the layers of some of the most creative and successful campaigns out there.
Pete Markey
Marketing Director, TSB


Milton Court, 1 Milton Street, London, EC2Y 9BH