From Insight to Action

Tuesday 14th November 2017 - Milton Court, London

Buy tickets here

From Insight to Action:
Transforming the richness of ideas into real business value

The creative industries are full of conversation about what we should be doing, but who are the brands transforming these ideas into action, and how are they doing it?

BITE LIVE invites the world’s leading brands and their agency partners on stage to reveal how together they have turned cultural and societal insights into the most creative and effective campaigns of the year.

In the spirit of always looking outward, we’ll also be welcoming special guests from outside the industry to give their view on how brands can play a more active role in supporting some of society’s bigger issues.

 

See the agenda

Speakers

Alain de Botton – Author, and Founder of The School of Life
Katie Mackay – Head of Strategy, Mother
Jude Kelly CBE, Artistic Director, Southbank Centre
Kemi Anthony – Head of Content and Communication, IKEA UK & Ireland

Alain de Botton

Author, and Founder

Jude Kelly CBE

Artistic Director

Kemi Anthony

Head of Content and Communication

Katie Mackay

Head of Strategy

Zaid Al-Zaidy, CEO & Partner, Above + Beyond
Michele Oliver, VP of Marketing Mars Chocolate
Laura Jordan Bambach, Chief Creative Officer, Mr President
Lucy Abell, Director of Communications, Stonewall

Zaid Al-Zaidy

CEO & Partner

Michele “Mitch” Oliver

VP of Marketing

Laura Jordan Bambach

Chief Creative Officer

Lucy Abell

Director of Communications

Nick Adams, Managing Director, Sense
Nadya Powell, Co-Founder Utopia
Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Nadya Powell, Co-Founder Utopia

Livio Bisterzo

Founder

James Nixon

Managing Director

The Tempest Two

 

Nadya Powell

Co-Founder

Nick Adams, Managing Director, Sense
Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Jeremy Pounder, Director of Futures Mindshare
Marie Stafford, European Director The Innovation Group

Nick Adams

Managing Director

Marina Haydn

Executive Vice President,
Circulation and Retail Marketing

Jeremy Pounder

Director of Futures

Marie Stafford

European Director,
The Innovation Group

Nick Adams, Managing Director, Sense
Marina Haydn, Executive Vice President, Circulation and Retail Marketing, The Economist
Charlie Carpenter, Managing Director - Creativebrief
Kara Melchers, Managing editor of BITE, Creativebrief

Emily Somers

Vice President of Marketing and Food Development UK

Josh Bullmore

Chief Strategy Officer

Charlie Carpenter

Managing Director

Kara Melchers

Managing Editor of BITE

Izzy Ashton, Writer and Researcher for BITE, Creativebrief

Izzy Ashton

Writer and Researcher for BITE

More speakers to be announced soon...

We need to be curious by nature as marketers and this event
is a step forward to doing that.

Ellen Johnson
Head of Marketing and Communications, Comic Relief

Agenda

08:15

Welcome Breakfast

Opening Statement

09:00

BITE: Key trends from 2017

09:10

The Tempest Two

09:20

McDonalds: Myths and misinformation

10:00

IKEA: Building a brand for The Wonderful Everyday

10:20

10:40

Morning Break

BITE: Does your brand need a higher purpose?

11:10

Stonewall: Motivating passive allies into action

11:20

11:40

Panel discussion: Diversity must be more than a commodity

12:10

Lunch

13:00

Speak Easy: The rise of the voice-activated world

14:10

The Economist: When selling less is more

14:40

15:00

Afternoon Break

BITE: Finding your place in culture - creating vs. hijacking

15:30

Hippeas: From idea to global brand

15:40

16:00

17:00

Closing Drinks and Networking

Please note the agenda is subject to change

Experiences not to miss...

Eat ‘discomfort’ food

Event partners

The quality of the content and speakers was so interesting. 
A lot of the time you just get people pitching their wares, but there was no agenda here.
Claire Timlett
Head of Brand, Royal British Legion

Who attends

Buy tickets here

BITE provides highly digestible insight into topical marketing trends and inspirational
work from around the world. We inspire brands to innovate, disrupt and transform.

 

For any enquiries or to discuss group bookings please contact Chloe Newman:

+44 (0)20 7478 8200

Interested in becoming an event sponsor?
Click here for more information or please contact Sarah Colley:

 

BITE LIVE peels back the layers of some of the most creative and successful campaigns out there.
Pete Markey
Marketing Director, TSB

Location

Milton Court, 1 Milton Street, London, EC2Y 9BH