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Interviews

‘We have to make sure we aren’t going backwards’

Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Highlights

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Thought Leadership

Should brands be doing more to offer consumers escapism in the midst of the cost of living crisis?

By Nicola Kemp

Industry experts have their say on striking the right tone in economically challenging times

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Thought Leadership

Will 2024 mark a watershed moment for equitable sponsorship investment in the Paralympic Games?

By Nicola Kemp

Industry experts have their say on closing an Olympic-sized investment gap

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Trend

When you love sport, you love sport

By Nicola Kemp

Orange challenges outdated perceptions around the Paralympic Games with a powerful new campaign from Publicis Conseil

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Trend

From playlists to performance: what music psychology reveals about athletes and brand engagement

By Melissa Morton

Melissa Morton, Research Manager at MassiveMusic, on what brands can learn about connecting with audiences, from the 2024 Paris Olympics

Voices

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Voices

Calm and ITV spotlight young lives lost to suicide in prevention campaign

By Nicola Kemp

The Missed Birthdays campaigns powerfully brings to life the missing pieces of the 6,929 families which have been affected by the tragedy of youth suicide

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Voices

The 'I' word: why inclusion is more than just a trend

By Adele Lewis Bridgeman

The industry must focus its efforts on inclusion to attract and retain diverse talent

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Voices

Ready, set, stairs

By Nicola Kemp

Ottobock takes aim at the everyday challenges people with disabilities face in ‘Unofficial Discipline’ campaign.

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Voices

How your creativity can support your mental wellness

By Kate Harris

The NABS Art Auction is back and seeks to raise money to support mental health in the industry

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Interviews

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

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Interviews

‘Asking for help is not a sign of weakness’

By Nicola Kemp

Greg Jones, European CEO at Smarts, shares how to build enduring cultural connections and successful creative careers

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Interviews

Setting the pace

By Nicola Kemp

Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself

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Trends

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Trend

Comparing myself to myself

By Carren O’Keefe

Carren O’Keefe, Chief Creative Officer, Digitas UK shares the importance of embracing the present and not being in competition with the past

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Trend

John Lewis celebrate 100-year heritage behind Never Knowingly Undersold

By Georgie Moreton

The retailer brings back its price promise with a campaign that tells the story of the brand's history through the shop window

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Trend

Steve Madden leans on gamification for LFW push

By Nicola Kemp

The Sole Survivor event leans on the storytelling of Squid Games and the Crystal Maze

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Trend

Virgin Active campaign trolls toxic wellness culture

By Nicola Kemp

The global marketing push urges consumers to push back against wellness washing

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Trend

Pay transparency: The creative industry's secret weapon

By Dean Connelly

Pay transparency can help foster a fair and equitable workplace where talent feels valued

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Trend

Pencils and minds sharpened: How the break has helped creatives get back to school

By Daisy Pack

Daisy Pack, Managing Director of Hunter: UK, shows how soaking up inspiration can keep creative brains receptive to invention

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Trend

Prioritising sustainability is important but it needn’t fall to the CMO

By Chris Andrews

Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Rimowa merges luxury with practicality in a stylish campaign

By Jeevan Georgina Hammond

The new campaign created by Anomaly successfully fuses craft and culture

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Hot Pick

Tesco celebrates the cultural phenomenon of the meal deal

By Georgie Moreton

The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco

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Hot Pick

Greenpeace calls on world leaders to join the race against pollution

By Jeevan Georgina Hammond

The campaign by We Are Social leans on the summer of sport to urge consumers to race towards a strong Global Plastics Treaty

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Hot Pick

Rightmove shows every customer can find a home

By Nicola Kemp

The campaign leans on storytelling to reassure consumers they can make their move this Autumn.

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Fuel Your Imagination

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Fuel Your Imagination

Tourism Ireland invites tourists to experience the home of Halloween

By Georgie Moreton

In the run-up to the spooky season the campaign positions Ireland as a go-to Halloween destination

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Fuel Your Imagination

Travelodge teams up with Kate Moss lookalike for 24-hour dress launch

By Nicola Kemp

The hotel brand is hoping to capitalise on London Fashion Week fever with a bed themed dress

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Fuel Your Imagination

Smarty takes less malarkey campaign out of home

By Georgie Moreton

The Gate helps Smarty bring less malarky to the streets with outdoor and special builds in key locations

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Fuel Your Imagination

M&S embraces ‘Big Autumn Energy’

By Jeevan Georgina Hammond

The campaign positions Autumn as a time for renewal, through the lens of a new wardrobe

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Fuel Your Imagination

Sustainable skincare brand UpCircle launches first TV campaign

By Nicola Kemp

The brand won £250,000 of media spend on Sky as part of the brand’s push to amplify brands making a positive impact

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Fuel Your Imagination

H&M launches A/W 24 collection with a concert

By Jeevan Georgina Hammond

Charli XCX performed to celebrate the new collection and mark the start of a ‘brat’ autumn

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Fuel Your Imagination

GAP dances into Fall 2024 with Troye Sivan

By Jeevan Georgina Hammond

The ‘Get Loose’ campaign embraces denim and self expression

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Thought Leadership

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Thought Leadership

A return to craft, client bravery and humour

By Georgie Moreton

Members of the Gerety Awards jury share the importance of being brave, staying connected to culture and taking calculated risks

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Thought Leadership

Is sustainability taking second place to social media in London Fashion Week?

By Jeevan Georgina Hammond

Fast fashion cycles and social media pressures sit at odds with sustainable practices

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Thought Leadership

ASA leans on the marketing firepower of the Meerkat for awareness campaign

By Nicola Kemp

Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising

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Thought Leadership

Can the Paralympics be a springboard to more inclusive marketing?

By Nicola Kemp

When less than 1% of adverts showcase disability how can brands better showcase inclusivity all year round?

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Thought Leadership

‘Don’t be focused on one road because you might miss a fork’

By Georgie Moreton

Pete Markey and Tony Miller share the importance of embracing change and trying something different on the latest episode of Behind the Face of Success

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Thought Leadership

Paris Paralympic Marketing Moments

By Nicola Kemp

The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold

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Thought Leadership

Progressive sports storytelling rewarded at The Gerety Awards

By Nicola Kemp

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

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Most Loved

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Voices

Should brands be doing more to counter the rollback of DEI?

By Nicola Kemp

A ‘go woke and go broke’ media narrative risks rolling back the gains on progressive marketing

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Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

Read more
Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast