From Insight to Action:
Transforming the richness of ideas into real business value
The creative industries are full of conversation about what we should be doing, but who are the brands transforming these ideas into action, and how are they doing it?
BITE LIVE invites the world’s leading brands and their agency partners on stage to reveal how together they have turned cultural and societal insights into the most creative and effective campaigns of the year.
In the spirit of always looking outward, we’ll also be welcoming special guests from outside the industry to give their view on how brands can play a more active role in supporting some of society’s bigger issues.
See the agenda
Alain de Botton
Author, and Founder
Alain de Botton is a writer of essayistic books
that have been described as a ‘philosophy of everyday life.’ He has written bestsellers in over
30 countries on the subjects of love, travel, architecture and literature. Alain also founded,
and continues to run, the School of Life in London, an educational company devoted to developing emotional intelligence.
Jude Kelly CBE
Jude Kelly has been the Artistic Director of the Southbank Centre in London for over 10 years. She created the WOW - Women of the World Festival – celebrating women and girls across the UK and in 20 countries on 5 continents around the world. Jude founded Battersea Arts Centre, Solent People's Theatre and was the founding director of the West Yorkshire Playhouse. She has directed over 100 theatrical and operatic productions from the Royal Shakespeare Company to the Châtalet in Paris. In 1997, she was awarded an OBE for her services to theatre and in 2015 she was made a CBE for services to the Arts.
Head of Content and Communication
During her 25-year tenure at the iconic Swedish retailer, Kemi has been behind many of IKEA’s most memorable campaigns. From letting a troop of monkeys loose on a kitchen in the middle of the Costa Rican jungle, to two of her proudest personal achievements ‘Playin’ With My Friends’ and ‘Beds’, much of the work she’s commissioned stands the test of time. Kemi heads up the diverse range of Content and Communication and is responsible for all of IKEA’s campaigns across the UK and Ireland.
Fascinated by brands, technology, culture and ideas, Amelia Torode is one of the UK’s best known strategic planners. Campaign magazine describe her as a “trailblazer in the advertising industry, a brilliant strategic thinker and leader.” She’s worked at agencies including Naked, OgilvyInteractive, VCCP and most recently was Chief Strategy Officer at TBWA\London. Amelia recently launched The Fawnbrake Collective, designed to be a new operating system for Brand Strategy & Experience Design using independent and freelance talent who have chosen to opt out of large agency structures. Amelia is a TEDx Talk-er, a Power Part Timer power list winner, “Planner of The Year”, a mum/wife of Arsenal obsessives, and an unfit runner. Twitter keeps her informed, Instagram keeps her sane.
CEO & Partner
Zaid is CEO and Partner of Above+Beyond. He joined the agency in 2016, bringing 20 years’ experience across some of the world’s most iconic brands. He started his career at Unilever, after which he worked across senior strategic roles at Mother and TBWA and as CEO of McCann London. He is an elected member of the Council at the Institute of Practitioners in Advertising and a member of the Effie’s UK Steering Committee.
He’s even been Alan Sugar’s advertising advisor
on The Apprentice.
Head of Strategy
As Head of Strategy at Mother, Katie has been behind some of their most celebrated and effective campaigns. Currently running the IKEA, Diageo and innocent business, Katie has also helped us feel good with Boots; fall-in love with Match.com; and enjoy a drink (responsibly) with Smirnoff and Beck’s.
In her time at Mother, Katie has also focused upon planning for good, having spearheaded Mother’s Feminism initiatives Project Bush, Make Them Pay, and most recently #FreetheFeed. Katie is the Deputy Chair of the APG Awards. She also sits on the UK Effies Awards Committee and is part of the IPA Talent Leadership Group.
Michele “Mitch” Oliver
VP of Marketing
Mitch not only manages the Mars portfolio of chocolate brands, but also sits on the UK Business Management and Global Marketing Leadership teams. One of Mitch’s proudest moments has been the latest work to champion inclusivity across all brand communications; with Mars’ latest series of MALTESERS advertising campaigns focused around disability as well as the recent work with Snickers and GayStarNews supporting the LGBTI community. Mitch believes that as one of the biggest advertisers in the UK, Mars has a responsibility to create content that celebrates modern Britain in all its diverse glory.
Laura Jordan Bambach
Chief Creative Officer
Under Laura's stewardship as CCO at Mr. President, the agency has been awarded IAB Creative Agency of the Year and AdAge International Small Agency of the Year. Laura is an advocate for diversity in the creative field. She is co-founder of SheSays, a global volunteer network that works to get more women into the creative industries; co-creator of the VOWSS, a showcase celebrating the world’s best work created by women; and co-founder of The Great British Diversity Project, proving the power of diversity for creative effectiveness.
Laura is also a trained taxidermist.
Livio started his first entrepreneurial venture in college working in youth culture, marketing and events. Since then, he went on to challenge himself across different industries. In 2015, he founded Green Park Brands with the objective to build a portfolio of brands with a clear focus on "better for you" natural propositions targeted at millennials. In early 2016, he launched the first brand under Green Park Brands, HIPPEAS, which are now sold in over 25,000 stores in the US and UK and have attracted high-profile investors like Leonardo DiCaprio. In May 2017, he launched the second brand; Ugly Drinks.
Director of Communications
As Director of Communications at Stonewall, Lucy works closely with the Executive Director of Campaigns and Strategy to deliver Stonewall’s message of acceptance without exception. Lucy oversees Stonewall’s digital, media, design and email outputs, as well as the internal communications. Before joining Stonewall, Lucy was Head of Communications for national learning disability charity Mencap. She is a trustee for CREST Waltham Forest, a local charity providing activities for older people with dementia in the community.
James is the Managing Director of Jones Knowles Ritchie London, leading the business in delivering bold, impactful and charismatic brand solutions across their portfolio. Since starting his career in New York, James has worked across continents, categories and clients: stints at Sterling Brands and Landor building his steadfast belief in the power of outstanding work and relationships to deliver growth. That dedication to ensure the business is best-in-class has been a cornerstone of his work at JKR since 2011… when he’s not on the golf course with b-list celebs that is.
The Tempest Two
The Tempest Two is made up of friends James Whittle and Tom Caulfield, who in June 2014 decided to break the mould of everyday life and attempt to row 3000 miles across The Atlantic Ocean, completely unaided, with zero experience in rowing or sailing. After 18 months of training, and learning to row, the pair stood in Gran Canaria facing the biggest challenge of their lives. The pair have since taken The Tempest Two full time, taking on adventures around the world, creating content for, and working with some of the worlds most renowned brands along the way.
Nick started his career at an integrated marketing agency Triangle, which latterly became part of the Publicis Group, before going on to set up the network’s first UK experiential agency, LIME. In 2005, Nick formed Sense, a brand experience agency specialising in Real World Thinking. Nick leads management teams in London and New York, striving to deliver best in class planning, creativity and implementation solutions. He is also a member of the Event Top 100 Club.
Executive Vice President,
Circulation and Retail Marketing
As EVP of Marketing, Marina carries global responsibility for acquisition marketing in the real world, retail and production and distribution of The Economist. Throughout her career with The Economist, she has delivered numerous growth strategies including leading, and rolling out, market expansion in the EMEA events business and growing the readership for The Economist via a fresh experiential marketing approach.
Nadya is on a mission to deliver business change by harnessing the power of creative thinking. In 2017 Nadya co-founded Utopia a change consultancy rewiring business for the age of creativity. She is passionate about Innovation and in 2012 co-founded Innovation Social - an affiliation of innovation leaders from agency, brand and start-up worlds whose purpose is to accelerate innovation thinking. Additionally, she co-founded Millennial Mentoring, The Great British Diversity Experiment and the #SOwhite initiaitve all of which prove the benefits of diversity.
Director of Futures
Jeremy leads Mindshare Futures, Mindshare’s emerging media and technology research programme. He has run studies centred on the consumer response to AI chatbots, wearable technology, smart packaging and digital assistants, as well as co-authoring Mindshare’s annual trends publications. He also focuses on research and consultancy projects for the media and technology sectors across a range of brands including Fox, Facebook, Freeview, the Guardian and Twitter.
European Director, The Innovation Group
Marie leads the European division of the Innovation Group, delivering insights, trends and thought leadership to the agency’s clients. In a complex and fast-evolving consumer landscape, Marie and her team uncover the forces, themes and trends driving disruptive change in our lives. Marie regularly presents the team’s findings to clients and prospects, with organisations running the gamut from Diageo and lastminute.com, to HSBC and UK Cabinet Office.
Vice President of Marketing and Food Development UK
Emily officially joined the McDonald’s UK leadership team in September 2015. Prior to this Emily held senior positions at Leo Burnett, McDonald’s lead strategic and creative agency for over 20 years. During her time at the agency, Emily led the McDonald’s account as the brand experienced a resurgence in trust and awareness, contributing to the company’s current ongoing and prolonged growth in the UK. With exemplary experience in the creation of leading marketing strategies, Emily has a strong focus on delivering communication platforms, responsible for driving brand trust and affinity. During her time working with (and for) McDonald’s on marketing campaigns, Emily has been behind the winning of countless awards and recognised by the industry as best in class.
Charlie is Managing Director at Creativebrief. He oversees all client activity, and focuses on growth opportunities for the business in both the UK and internationally. With over 15 years’ experience and having worked with a myriad of brands during that period, Charlie has an encyclopedic knowledge of the industry’s landscape, ebbs and flows. He’s a regular industry commentator, speaking at events and writing widely published articles on topics ranging from social purpose, to collaboration, the new emerging generation of ‘future market leaders’ and how the industry can rid itself of the dreaded pitch.
Chief Strategy Officer
Josh has over 20 years’ experience working with some of the world’s biggest brands. Since joining Leo Burnett in 2009, Josh has lead the strategy for McDonald’s UK, taking them in to their 43rd quarter of growth. He has also worked across a number of heavily regulated markets including the Department for Transport and Bacardi Group. He was also instrumental in the launch strategy behind UK entertainment service Freeview.
Managing Editor of BITE
Kara is one of the lead organisers of BITE LIVE. With a background in account management, producing and planning, Kara provides daily insight into global marketing trends and the cultural movements driving them. She delivers unique inspiration sessions to the world’s biggest brands, and is a regular contributor to The Huffington Post and It’s Nice That.
Writer and Researcher for BITE
Izzy is one of the lead organisers of BITE LIVE. Part of the team responsible for providing daily insight into global marketing trends, Izzy also delivers unique inspiration sessions to the world’s leading brands. She is a contributor to Riddle Magazine and has had her writing and photography published in the travel history book, Around the Galle Fort in 80 Lives (Sri Serendipity).
We need to be curious by nature as marketers and this event
is a step forward to doing that.
Head of Marketing and Communications, Comic Relief
The Tempest Two
BITE: Key trends from 2017
McDonalds: Myths and misinformation
IKEA: Building a brand for The Wonderful Everyday
BITE: Does your brand need a higher purpose?
Stonewall: Motivating passive allies into action
Panel discussion: Diversity must be more than a commodity
Speak Easy: The rise of the voice-activated world
The Economist: When selling less is more
Hippeas: From idea to global brand
Drinks and Networking
Please note the agenda is subject to change
The quality of the content and speakers was so interesting.
A lot of the time you just get people pitching their wares, but there was no agenda here.
Head of Brand, Royal British Legion
BITE provides highly digestible insight into topical marketing trends and inspirational
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BITE LIVE peels back the layers of some of the most creative and successful campaigns out there.
Marketing Director, TSB