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Interviews

‘A lot of people feel stuck at the moment’

Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

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Highlights

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Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.

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Interviews

How Organix and The Ninety-Niners punctured the pressure of modern motherhood

By Nicola Kemp

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.

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Voices

CoppaFeel! launches social-first campaign for World Cancer Day

By Nicola Kemp

The breast cancer awareness charity has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

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Voices

Agency for Nature connects nature with youth culture

By Georgie Moreton

The latest iteration of the Purpose Disruptors initiative sees agencies aim to help Gen Z fall in love with nature.

Voices

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Voices

‘We’re more powerful together’

By Nicola Kemp

She Says new co-Presidents Mikaela Dragon and Ruby Norman-Curran pledge to ‘hold ground and hold space’ for intersectional gender equity in the workplace.

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Voices

CoppaFeel! launches social-first campaign for World Cancer Day

By Nicola Kemp

The breast cancer awareness charity has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

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Voices

Agency for Nature connects nature with youth culture

By Georgie Moreton

The latest iteration of the Purpose Disruptors initiative sees agencies aim to help Gen Z fall in love with nature.

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Voices

IPA Census highlights creative leadership gap

By Nicola Kemp

The annual agency census shows ethnicity and gender pay gap has widened and Creative Director roles are still dominated by men.

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Interviews

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Interviews

‘A lot of people feel stuck at the moment’

By Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

Read more
Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.

Read more
Interviews

How Organix and The Ninety-Niners punctured the pressure of modern motherhood

By Nicola Kemp

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.

Read more
Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Trends

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Trend

Girl maths in action – five ways brands can support women today

By Susan Riley

In a world where money matters brands have an opportunity to educate and support.

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Trend

Using AI in design to disrupt conventions

By Danny Bickerton

How can we use AI to ensure that the design work we produce stands out, rather than blend into a sea of conventionality?

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Trend

Nostalgia vs innovation: Embracing retro tech

By Giorgia Amatemaggio

Despite the pace of technological advancements and the multitude of opportunities it offers, Gen Z has been drawn to retro technology and the nostalgia it evokes.

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Trend

Why Super Bowl ads can lose the celebrities and still win

By Vanessa Chin

Celebrities don’t equate to sure fire hits in the much-coveted Super Bowl ad breaks, writes Vanessa Chin, SVP of Marketing at System1.

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Trend

Setting goals for creativity in 2025

By Jeevan Georgina Hammond

BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.

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Trend

Reimagining internal comms in 2025 to power cultural endurance

By Jo Singleton

Your employees are your best advocates, says Jo Singleton, Employee Communications and Engagement Director at Smarts.

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Trend

The creator economy: A lifelong opportunity for brands

By Tebo Mpanza

Tebo Mpanza on finding ways to connect with audiences at every life stage.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

CALM continues its no more missed birthdays mission

By Georgie Moreton

The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.

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Hot Pick

Sweaty Betty and House 337 deliver pitch perfect exercise hype

By Nicola Kemp

The campaign successfully underlines that while life is a race, you need to live at your pace to thrive.

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Hot Pick

Yorkshire Tea’s ‘brewdunnit’ proves the power of creative consistency

By Jeevan Georgina Hammond

The advert is the latest installment of the ‘Where Everything’s Done Proper’ brand platform from Lucky Generals.

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Hot Pick

Soup Kitchen London and JustEat team up to drive donations

By Georgie Moreton

The campaign from Wonderhood Studios allowed people to order a meal for the homeless through Just Eat over the festive period.

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Fuel Your Imagination

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Fuel Your Imagination

Ford turns to TikTok for travel series

By Nicola Kemp

The car marque has teamed up with travel influencer Kevin Penrose to promote its electric vehicles.

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Fuel Your Imagination

Dr.Jart+ puts eye patches on iconic London statutes to launch new range

By Nicola Kemp

The launch of the Ceramidin Eye Cream and Eye Patches range aims to bring self-care into the everyday.

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Fuel Your Imagination

BackMarket breathes new life into out of home with Life After Ad

By Georgie Moreton

The refurbished tech retailer has teamed up with The French Gardener and Life After Ad to make its out of home advertising eco-friendly.

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Fuel Your Imagination

Co-op partners with Samsung O2 devices to showcase app

By Nicola Kemp

The deal brokered by Dentsu sees the Co-op app pre-loaded onto 20,000 Samsung O2 Telefónica devices.

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Fuel Your Imagination

Coral enlists Big John to rate service stations for away days

By Georgie Moreton

The campaign from Wonderhood capitalises on the social media star’s popularity with footy fans.

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Fuel Your Imagination

The cast of Apple TV+’s ‘Severance’ set up office in Grand Central Station

By Jeevan Georgina Hammond

Building hype for the season two premiere, the characters put on a pop-up performance in New York City.

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Fuel Your Imagination

Channel 4’s fact checks the Zuck out of its news

By Nicola Kemp

The responsive campaign underlines the role of the news brand as a source of trusted news.

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Thought Leadership

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Thought Leadership

Three Things on a Thursday: Future mums, cultural power and brandless branding

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Gen Z talent is exactly where you expect it to be: TikTok

By Andy Ryan

The new battleground for recruiting talent is TikTok writes Andy Ryan, Co-Founder of Komodo.

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Thought Leadership

Where are you finding your creative light in the dark days of January?

By Nicola Kemp

When a month feels like a year, we asked industry leaders how they are fuelling their creativity in January.

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Thought Leadership

Does the lack of transparency surrounding brand safety risk eroding trust in marketing?

By Nicola Kemp

Amidst the increasingly wild west of social media, industry leaders address a brand safety tipping point.

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Thought Leadership

Three Things on a Thursday: Embracing the potential of new

By Jeevan Georgina Hammond

From finding creativity to Apple TV+’s Severance pop up, BITE rounds up its must-read articles from the past week.

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Thought Leadership

Young people drive increase in trust in advertising

By Nicola Kemp

The Advertising Association’s Trust Tracker reveals a significant increase in trust in advertising amongst 18 to 34 year-olds.

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Thought Leadership

Where are you finding your creative light in the dark days of January?

By Nicola Kemp

How advertising leaders are finding creative inspiration at the start of a new year.

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Most Loved

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

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Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.