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Thought Leadership

Jaguar Land Rover and The Independent scoop Global Women in Marketing Awards

Nicola Kemp

The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.

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Highlights

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Trend

McDonald’s lights up Christmas will feel-good spot

By Nicola Kemp

The Gift of McDonalds, created by Leo Burnett, is designed to encourage consumers to escape the Christmas chaos.

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Trend

Unlock Gen Z’s spending power this Black Friday with mobile marketing

By Juliette Aiken

With over half a billion pounds of spending power, Gen Z is a market brands won’t want to miss out on.

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Trend

Not all heroes wear capes: Addressing the gender health gap

By Eimear Allen

Understanding the menopause can help pharma marketers better engage healthcare professionals.

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Trend

John Lewis takes audiences on a journey to find the perfect gift

By Georgie Moreton

The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.

Voices

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Voices

We can’t pause on menopause

By Avelon Thompson

Avelon Thompson, Head of DEI at EssenceMediacom UK, on destigmatising menopause all year round.

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Voices

Nike launches Grenfell football shirt with donated fabrics

By Nicola Kemp

The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.

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Voices

SheSays marks Equal Pay Day with manifesto launch

By Nicola Kemp

Inclusivity, diversity and flexibility aren’t at the levels they need to be if we are to meet the evolving needs of a diverse workforce.

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Voices

WACL celebrate men making progress on International Men’s Day

By Karen Stacey

WACL members celebrate the men who are making real, tangible steps toward gender equality.

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Interviews

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Interviews

How Johnnie Walker redefined aspiration with sustainability and inclusivity

By Nicola Kemp

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer

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Interviews

‘People crave meaningful experiences’

By Nicola Kemp

In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

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Trends

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Trend

Better together: Unlocking brand success through marketer-agency collaboration

By Helen James

The Forsman Fusion podcast aims to encourage frank and honest conversation with brand marketers.

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Trend

Why the industry needs to start trusting freelancers and treating them with respect

By Aimee Luther

Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.

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BITE Focus

‘Diversity drives creativity and business performance’

By Nicola Kemp

Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.

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Trend

Pepsi Max clocks out for Christmas

By Georgie Moreton

The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.

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Trend

Value based pricing is about changing the conversation, not the pricing approach

By Ali Morgan

Ali Morgan advocates for a better understanding of clients and their needs to redefine value.

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Trend

Puma launches new podcast in sustainability push

By Nicola Kemp

Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.

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Trend

Don’t let age be the barrier

By Fi Case

In an industry in which ageism is rife, Fi Case urges employers to keep an open mind and not let age be a barrier.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet

By Jeevan Georgina Hammond

Epidemic Sound, Take More Photos and Mediahub, teamed up to present the immersive exhibition.

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Hot Pick

JD celebrates family in all its forms at Christmas

By Georgie Moreton

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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Hot Pick

Shelter appeals for donations for children at Christmas

By Georgie Moreton

The space-themed campaign from Don’t Panic appeals for donations and exposes the harsh realities of homelessness in winter.

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Hot Pick

Age UK encourages important conversations around ageism

By Jeevan Georgina Hammond

Neverland’s ‘Let’s change how we age’ highlights the need for better treatment of our older population.

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Fuel Your Imagination

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Fuel Your Imagination

Charli XCX to take over Outernet with Revolut’s ‘Revolutionaries’

By Jeevan Georgina Hammond

Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.

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Fuel Your Imagination

Amnesty International shines a light on human rights in new campaign

By Jeevan Georgina Hammond

The ‘Press Send for Solidarity’ campaign spotlights the plight of political prisoners.

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Fuel Your Imagination

NHS England and M&C Saatchi spotlight the signs of a stroke

By Jeevan Georgina Hammond

‘Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.

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Fuel Your Imagination

Chris Rock goes full Vegas with BetMGM Casino

By Georgie Moreton

The third part of the BetMGM Chris Rock trilogy from Recipe sees Rock take to the casino.

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Fuel Your Imagination

Radio X takes immersive branding to the next level with Yellowstone takeover

By Nicola Kemp

Paramount+ UK has teamed up with Radio X to promote the return of smash hit show, Yellowstone.

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Fuel Your Imagination

Uber celebrates local culture to promote regional services

By Jeevan Georgina Hammond

The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.

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Fuel Your Imagination

Wikipedia champions the power of human knowledge

By Georgie Moreton

The campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, algorithms or motive.

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Thought Leadership

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Thought Leadership

Creativebrief launches Diversity Drives Creativity Report 2024

By Nicola Kemp

The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.

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Thought Leadership

Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs

By Georgie Moreton

BITE’s new weekly series rounds up the must-read articles of the week.

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Thought Leadership

Jaguar Land Rover and The Independent scoop Global Women in Marketing Awards

By Nicola Kemp

The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.

Read more
Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

By Nicola Kemp

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

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Thought Leadership

All I want for Christmas is more ads

By Nicola Kemp

The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.

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Thought Leadership

What marketing lessons can we learn from Trump’s election victory?

By Georgie Moreton

Industry experts weigh in on the marketing lessons from the historic US election result.

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Thought Leadership

Festive ad spend to reach £10.5bn in 2024

By Nicola Kemp

Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.

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Most Loved

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Voices

Should brands be doing more to counter the rollback of DEI?

By Nicola Kemp

A ‘go woke and go broke’ media narrative risks rolling back the gains on progressive marketing

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Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Thought Leadership

‘Speaking up is hard, it requires a lot of bravery’

By Georgie Moreton

Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast