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Thought Leadership

Creativebrief research reveals marketing’s ‘curiosity gap’

Nicola Kemp

The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.

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Highlights

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Thought Leadership

Has International Women’s Day jumped the marketing shark?

By Nicola Kemp

It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.

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Voices

Why the creative industry needs to own its choices

By Hanisha Kotecha

When Hanisha Kotecha pushed for representation behind the lens she had a complaint filed against her, an experience she shares to spark change.

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Thought Leadership

‘Go own it. Go find the opportunity’

By Georgie Moreton

Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.

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Trend

How brands can curb the dangers of wellness misinformation

By Elisah van Allen

Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.


Voices

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Voices

The 2025 All In Census is now open

By Nicola Kemp

Every UK advertising and marketing professional is invited to complete the 15-minute survey.

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Voices

Why the creative industry needs to own its choices

By Hanisha Kotecha

When Hanisha Kotecha pushed for representation behind the lens she had a complaint filed against her, an experience she shares to spark change.

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Voices

Women’s Aid launches groundbreaking campaign

By Nicola Kemp

The powerful ‘The Monster Who Came to Tea’ campaign from House 337 urges the government to re-evaluate funding for domestic abuse support services.

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Voices

The shifting sands of gender and brand responsibility

By Virginia Alvarez

International Women's Day serves as a potent reminder of the progress made, yet the journey toward true equality is far from over, writes VML’s Virginia Alvarez.


Interviews

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Interviews

Random acts of creativity

By Nicola Kemp

Javier Campopiano, Worldwide Chief Creative Officer at McCann Worldgroup and Worldwide Chief Creative Officer at McCann, on the importance of making things, creating room for the random and building cultures of creativity.

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Interviews

Dave’s Hot Chicken: Harnessing a hype machine

By Georgie Moreton

Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.

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Interviews

‘A lot of people feel stuck at the moment’

By Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

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Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.


Trends

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Trend

McCann brings The Final Copy of Ilon Specht to Prime Video

By Nicola Kemp

The film telling the untold story of the female copywriter who wrote L’Oreal’s iconic ‘Because I’m Worth It’ tagline debuts across global streaming platforms.

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Trend

Media Smart teams up with TikTok for educational campaign for parents

By Georgie Moreton

The creator-led campaign has been designed to encourage conversations between parents and young people about their online environments.

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Trend

How brands can curb the dangers of wellness misinformation

By Elisah van Allen

Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.

Read more
Trend

We’re on the precipice of a moral vacuum: it’s time to stop opting for easy over good

By Chris Andrews

The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.

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Trend

Fashion Week beyond the runway

By Alex Wilson

Gung Ho’s Alex Wilson explores the fashion trends making an impact on and off the runway.

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Trend

Persil and Arsenal embrace the power of stains

By Nicola Kemp

The brand has launched a powerful new campaign to tackle the shame surrounding period stains in sport.

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Trend

Building a better feed: how brands can support young men’s digital wellbeing

Businesses must be a part of a shift that promotes wellbeing and embraces authenticity over perfection, writes Dafs Rhys Woodward.


Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Knorr spotlights fast food fails to deliver better

By Georgie Moreton

The campaign from MullenLowe highlights that home made food can be better than takeaways.

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Hot Pick

Axe unleashes the power of sweetness

By Georgie Moreton

The absurdist campaign from Lola Mullenlowe hits audiences with unexpected humour.

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Hot Pick

Nails Inc helps women ‘nail life’ despite life’s chaos

By Georgie Moreton

The brand’s new Topless nail polish launches with a campaign from 1000heads that aims to relieve women from the pressure to be perfect.

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Hot Pick

Knorr and Tinder partner to help singles find love

By Jeevan Georgina Hammond

The ‘#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.


Fuel Your Imagination

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Fuel Your Imagination

Department for Energy Security and Net Zero’s fuzzy campaign encourages heat pump adoption

By Georgie Moreton

The heart-warming campaign promotes audiences embracing the warm and fuzzy feeling.

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Fuel Your Imagination

Coach tackles modern overwhelm by encouraging self expression

By Jeevan Georgina Hammond

The Spring 2025 campaign, created with Mother and featuring global brand ambassadors including Elle Fanning urges consumers to own their own time.

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Fuel Your Imagination

Sky Bet redefines the ‘G.O.A.T’ ahead of Cheltenham Festival

By Georgie Moreton

The campaign from Anomaly celebrates the racehorse as the world’s greatest athlete.

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Fuel Your Imagination

Aldi created bin bag couture for London Fashion Week

By Jeevan Georgina Hammond

The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.

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Fuel Your Imagination

Nike highlights double standards in epic spot

By Nicola Kemp

The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.

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Fuel Your Imagination

BAFTA and We Are Social capture candid moments at the awards

By Jeevan Georgina Hammond

Showcasing award winners, the social media content brings fans into the prestigious world of the BAFTAs.

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Fuel Your Imagination

Lindhals first European campaign is a stop-motion aspirational fitness journey

By Georgie Moreton

The campaign from Dark Horses shows how small changes are ‘good moves’.


Thought Leadership

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Thought Leadership

Supporting women through the messy middle of their careers

By Nicola Kemp

International Women’s Day may well be over, but progressive agency leaders remain focused on supporting women at every stage of their careers.

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Thought Leadership

Creativebrief research reveals marketing’s ‘curiosity gap’

By Nicola Kemp

The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.

Read more
Thought Leadership

‘Go own it. Go find the opportunity’

By Georgie Moreton

Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.

Read more
Thought Leadership

Has International Women’s Day jumped the marketing shark?

By Nicola Kemp

It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.

Read more
Thought Leadership

What brands should know about Generation Alpha

By Jeevan Georgina Hammond

The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.

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Thought Leadership

Three Things on a Thursday: Overwhelm, IWD and progressive creativity

By Jeevan Georgina Hammond

BITE’s weekly round up of the most read features on the Creativebrief platform spans Arsenal tackling stains and IWD addressing violence against women.

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Thought Leadership

Should brands be doing more to help consumers ditch the doom scroll?

By Georgie Moreton

With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection.


Most Loved

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

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Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.