
Has International Women’s Day jumped the marketing shark?
By Nicola Kemp
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
By Nicola Kemp
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
When Hanisha Kotecha pushed for representation behind the lens she had a complaint filed against her, an experience she shares to spark change.
Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.
Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.
By Nicola Kemp
Every UK advertising and marketing professional is invited to complete the 15-minute survey.
When Hanisha Kotecha pushed for representation behind the lens she had a complaint filed against her, an experience she shares to spark change.
By Nicola Kemp
The powerful ‘The Monster Who Came to Tea’ campaign from House 337 urges the government to re-evaluate funding for domestic abuse support services.
International Women's Day serves as a potent reminder of the progress made, yet the journey toward true equality is far from over, writes VML’s Virginia Alvarez.
By Nicola Kemp
Javier Campopiano, Worldwide Chief Creative Officer at McCann Worldgroup and Worldwide Chief Creative Officer at McCann, on the importance of making things, creating room for the random and building cultures of creativity.
Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.
By Nicola Kemp
Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.
By Nicola Kemp
Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.
By Nicola Kemp
The film telling the untold story of the female copywriter who wrote L’Oreal’s iconic ‘Because I’m Worth It’ tagline debuts across global streaming platforms.
The creator-led campaign has been designed to encourage conversations between parents and young people about their online environments.
Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
By Alex Wilson
Gung Ho’s Alex Wilson explores the fashion trends making an impact on and off the runway.
By Nicola Kemp
The brand has launched a powerful new campaign to tackle the shame surrounding period stains in sport.
Businesses must be a part of a shift that promotes wellbeing and embraces authenticity over perfection, writes Dafs Rhys Woodward.
The campaign from MullenLowe highlights that home made food can be better than takeaways.
The absurdist campaign from Lola Mullenlowe hits audiences with unexpected humour.
The brand’s new Topless nail polish launches with a campaign from 1000heads that aims to relieve women from the pressure to be perfect.
The ‘#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.
The heart-warming campaign promotes audiences embracing the warm and fuzzy feeling.
The Spring 2025 campaign, created with Mother and featuring global brand ambassadors including Elle Fanning urges consumers to own their own time.
The campaign from Anomaly celebrates the racehorse as the world’s greatest athlete.
The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.
By Nicola Kemp
The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.
Showcasing award winners, the social media content brings fans into the prestigious world of the BAFTAs.
The campaign from Dark Horses shows how small changes are ‘good moves’.
By Nicola Kemp
International Women’s Day may well be over, but progressive agency leaders remain focused on supporting women at every stage of their careers.
By Nicola Kemp
The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.
Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.
By Nicola Kemp
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.
BITE’s weekly round up of the most read features on the Creativebrief platform spans Arsenal tackling stains and IWD addressing violence against women.
With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection.
By Nicola Kemp
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.
By Nicola Kemp
BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.
BITE rounds up the best creative work of 2024.
2024 proved the power of doing things differently.
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