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Thought Leadership

BITE’s Top Marketing Moments of 2024

Georgie Moreton

2024 proved the power of doing things differently.

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Highlights

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Thought Leadership

How to break through to audiences

By Georgie Moreton

At Focus, leaders from the film industry share how an audience-first approach is essential to success.

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Thought Leadership

2024: A year in questions

By Georgie Moreton

BITE’s big question round-up underlines the importance of being curious and asking the right questions.

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Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

Voices

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Voices

Considering cultural differences in bereavement policy

By Kitty Munroe

Kitty Munroe, People & Culture Director at Lucky Generals on why now is the time to embrace an open and human approach to managing grief at work.

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Voices

Mistletoe isn’t consent… we need to call time on festive harassment

By Lee Chambers

The Say No to Mistletoe campaign is calling on everyone to commit to calling out unacceptable behaviour during the party season.

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Voices

TimeTo launches Party Season Guide to ensure safe celebrations

By Georgie Moreton

The Party Season Guide includes practical advice and guidance to encourage safe, respectful and harassment-free festive celebrations.

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Voices

How to avoid damaging stereotypes and get representation right

By Eddy Yan

If we can involve more questioning of representation we can start changing it for the better, writes Wonderhood Studios’ Eddy Yan.

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Interviews

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Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

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Interviews

How Avon redefined what it means to be a socially conscious brand

By Nicola Kemp

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.

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Interviews

Doing the work you want to do as a creative leader

By Nicola Kemp

Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.

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Interviews

‘Being frazzled in the workplace has been dangerously normalised’

By Nicola Kemp

Comedian and actress Ruby Wax, Founder of mental health charity Frazzled, on taking stress seriously.

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Trends

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Trend

How Converse refused to conform at Christmas

By Vilde Tobiassen

Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.

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Trend

Twix taps D Double E and Nella Rose for Twixmas anthem

By Nicola Kemp

The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.

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Trend

‘Tis the social season: Rethinking Christmas campaigns

By Ines Casas

Ines Casas, Social Director at eight&four, on moving Christmas storytelling from TV to social media.

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Trend

Gerety Talks: Where intention meets attention

By Jeevan Georgina Hammond

Members of the Gerety Awards Jury lifted the lid on how brands can better connect with consumers in an era of partial attention.

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Trend

What does it take to be memorable in 2025?

By Charlotte Black

Charlotte Black, Chief Strategy Officer at Saffron Brand Consultants, explains that brands need to build positive emotional connections with consumers.

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Trend

Top 10 Marketing Moments of the year: The new era of sports storytelling

By Nicola Kemp

2024 was a landmark year for sports sponsorship, but the best is yet to come.

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Trend

Top 10 Marketing Moments of the year: Brat summer

By Jeevan Georgina Hammond

If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Captain Morgan gives thumbs up to IRL connection

By Georgie Moreton

The campaign from Anomaly encourages people to get offline and get together in real life.

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Hot Pick

The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet

By Jeevan Georgina Hammond

Epidemic Sound, Take More Photos and Mediahub, teamed up to present the immersive exhibition.

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Hot Pick

JD celebrates family in all its forms at Christmas

By Georgie Moreton

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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Hot Pick

Shelter appeals for donations for children at Christmas

By Georgie Moreton

The space-themed campaign from Don’t Panic London appeals for donations and exposes the harsh realities of homelessness in winter.

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Fuel Your Imagination

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Fuel Your Imagination

Virtue London leans on culture to promote Toyota’s electric range

By Nicola Kemp

The automotive brand is launching its new e-collection, supported by the world’s first digital pet.

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Fuel Your Imagination

Snapchat brings ‘Little Joys’ to the festive period

By Nicola Kemp

The brand’s Christmas campaign capitalises on the social surge of the ‘Crimbo Limbo’ period.

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Fuel Your Imagination

Wieden + Kennedy Christmas Fairy raises money for queer bookshop

By Georgie Moreton

Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.

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Fuel Your Imagination

Social Wreaths campaign from VML saves lives

By Nicola Kemp

The hard hitting campaign from VML Health and VML Chile for the Chilean Ministry of Transport has reduced road deaths.

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Fuel Your Imagination

Virgin Media O2 art installation shines a light on data darkness

By Georgie Moreton

Virgin Media O2 has teamed up with the National Databank to keep consumers connected at Christmas.

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Fuel Your Imagination

Rightmove launches festive spot

By Nicola Kemp

The UK’s largest website for properties is ditching category conventions with a festive campaign, created by Neverland.

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Fuel Your Imagination

Ikea’s Hus of FRAKTA teases the launch of Oxford street store

By Georgie Moreton

The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.

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Thought Leadership

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

Read more
Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.

Read more
Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

Read more
Thought Leadership

How to break through to audiences

By Georgie Moreton

At Focus, leaders from the film industry share how an audience-first approach is essential to success.

Read more
Thought Leadership

2024: A year in questions

By Georgie Moreton

BITE’s big question round-up underlines the importance of being curious and asking the right questions.

Read more
Thought Leadership

Three Things on a Thursday: Feeling frazzled, Hus of Frakta and finding joy in experiences

By Georgie Moreton

BITE’s new weekly series rounds up the must-read articles of the week.

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Most Loved

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

Read more
Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

Read more
Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

Read more
Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.