A storytelling masterclass with Kate Mosse & Havas London’s Vicki Maguire

This is a unique opportunity to learn about bringing stories to life, from the very best.

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When it comes to writing ads, it would be easy to focus on what you need to sell and to whom. But for anyone passionate about their craft, there is much more to creating compelling and meaningful communications than that.

In this special session we’ll explore the art of storytelling with Havas London’s straight-talking, master craftswoman, Chief Creative Officer Vicki Maguire, and one of the best creators of character, atmosphere and intensity on the page, the bestselling novelist, Kate Mosse.

This is a unique opportunity to learn about bringing stories to life, from the very best.

Host

Nicola Kemp | Creativebrief

Editorial Director

Speakers

Vicki Maguire | Havas London

Chief Creative Officer

Kate Mosse

author

KEY TAKE OUTS: Top five tips for storytelling from the best in the business

Add these ideas to your to-do list, in place of yet another video call, for a fresh approach to being creative in the midst of the crisis.

Kate Mosse:

1/ Trust your own instincts. Base them on experience and research/knowledge, but then listen to your own inner voice

2/ Get it down on paper. There are lots of good ideas, but it’s the doing that matters

3/ Listen to the silence

4/ Give yourself time enough to reconsider. Editing, polishing, perfecting make all the difference

5/ Be proud of yourself

Vicki Maguire:

1/ Get your shit ideas out. Nature doesn’t like a vacuum. The more rubbish idea you get out of your head and down on paper the more room you make for the good stuff

2/ Stalk your audience. I believe you can’t have a conversation with them if you don’t know them. Go hang out. Stalk their social feeds. Read their papers. Listen to their music. Find a connection. Find something to like about them

3/ Get out of your bubble

4/ Find your voice. Then ignore her

5/ Everyone has shit days

Thank you to Havas London for partnering with us to deliver this session to make it accessible to all as part of BITE LIVE 2020.

To read a full write up of the event, visit the dedicated BITE page, "When inspiration arrives, I want it to find me working"

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In a challenging, fast-evolving marketplace, it’s undeniable that diversity in all its forms is vital to making a creative and cultural impact, and we are passionate about the power of virtual events to bring the creative community together at a time of unprecedented change and disruption. This is why BITE LIVE 2020 is free to attend.