Disciplines
About
We are a creative company who pride ourselves on transforming businesses and society through the power of creative ideas.
We use data and insights to build large brand platforms which can be executed through any channel, in any market and remain relevant year after year.
We have been the biggest creative agency in the UK for the last 22 years but are also the #1 most creatively awarded in the UK - #2 worldwide.
In addition, we were proud to be ranked the #1 creative agency in the UK according to The Good Report (a ranking of agencies who use communications to promote sustainability and social responsibility).
Finally, we have a fundamental belief that all our work must work for our clients. We are incredibly proud to have the longest consecutive run of Golds in the history of the IPA Effectiveness Awards.
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New Work
Maltesers
By AMV BBDO
Motherlover brings a refreshing approach to the challenges faced by mothers in the workplace, celebrating the village around mums & highlighting the ways different people can lighten the load, whether that be colleagues, employers, partners or friends and family.
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New Work
Bombay Sapphire
By AMV BBDO
We continue our mission with Bombay Sapphire & Baz Luhrmann to inspire people to discover the beauty that exists all around. As part of the 'Saw This Made This' series, the art installation at the Design museum is set to be the world’s largest mass participation A.I. art event.
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Sheba
By AMV BBDO
Inspired by the astounding statistic that 1/4 of cat parents are actually allergic to their own pets, our new campaign for Sheba sees 2 characters suffering with horrifically swollen eyes, red itchy skin and sore noses as they outline the lengths that owners go to for their pets.
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New Work
Ford
By AMV BBDO
Inspired by exploration pioneer Aloha Wanderwell, who drove around the world in a Ford Model T one hundred years ago, we’re partnering with adventure influencer Lexie Alford for a global adventure with the launch of the new all-electric Ford Explorer SUV in Europe.
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Guinness
By AMV BBDO
As anticipation builds for St. Patrick’s Day, Guinness 0.0 has launched its biggest ever responsible drinking campaign to encourage consumers to try their non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available over the course of St. Patrick’s weekend.
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Shelter
By AMV BBDO
This is no place to call home. In our new work for Shelter, we're juxtaposing the traditional cosiness of the festive season with the bleak reality of people who are homeless at Christmas. Billboards across the UK as well as online call to action to donate to the charity.
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New Work
Martini
By AMV BBDO
In Unbottling Martini, we've combined ASMR with Midjourney AI to create assets that visualise the tasting notes, ingredients, processes & flavours that come together in a bottle of Martini. The new assets mark a distinct move by Martini to look to the future & embrace technology.
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Bupa
By AMV BBDO
Bupa’s new sustainability campaign focusses on the intersection between human health and the health of the planet. The 80-second launch film kicks off the campaign and was shot entirely using virtual production, which is 95% less carbon intensive compared to filming on location.
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Whiskas
By AMV BBDO
AMVBBDO & Whiskas has launched a new integrated campaign to showcase the great taste and variety of its new range, featuring Tasty Mix, Duo and Pure Delight. Viewers are taken inside the mysterious mind of a cat, complete with different rooms fit for any feline's wildest dreams.
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Gymbox
By AMV BBDO
The new out-of-home creative mimics graffiti, with cliché motivational quotes about working out scribbled over and phrases that sum up the Gymbox fun & bold spirit. With this attention-grabbing campaign, we wanted to get across Gymbox’s uniquely positive approach to keeping fit.
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Meta
By AMV BBDO
'Magic from You' was created in collaboration with BBDO Guerrero & Filipino director Paolo Abrihan, & features 2 films that tap into diverse Filipino communities. It highlights how women from all walks of life can showcase their passions & personalities with Metas family of apps.
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Bombay Sapphire
By AMV BBDO
Bombay Sapphire has partnered with film director Baz Luhrmann for this campaign encouraging creativity in all walks of life. Inspired by the 1945 short story The Aleph, the new campaign highlights how inspiration can spark at any time, and in the most unlikely of places.
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New Work
Currys
By AMV BBDO
To promote their Cash for Trash initiative (where you can take your old/broken tech into a Currys & receive up to £5 off) we created 3 custom-built billboard containing old and broken tech, which passersby can pick up and exchange in-store for upwards of £5 for their trouble.
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Bodyform
By AMV BBDO
Our new work ‘periodsomnia’ puts a name to the experience that millions go through at night. The campaign for Essity tackles the invisibility of the issue with beauty & empathy with hope the work will provide comfort & community for the many who believe they are suffering alone.
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Guinness
By AMV BBDO
In anticipation for the sunny season and long bank holidays, our new work evokes iconic pints of the black stuff in classic summer scenes. Waves crashing against a rock, people lazing on a deck chair on hot beach sand, surfboards glistening in the sun… the start of summer is here
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Tena
By AMV BBDO
Menopause is often described as puberty in reverse. Our 'Second Coming of Age' film for Tena won this year’s Channel 4’s Diversity in Advertising and tackles this cultural blindspot head on, showcasing all of the painfully relatable menopausal moments we rarely see on TV.
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Macmillan
By AMV BBDO
In this next chapter of the 2021 "Whatever it takes" brand platform, the work champions Macmillan's incredible services to support people living with cancer when they need it the most, when they go home and shines a light on the often often-unseen areas of the organisation.
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New Work
Ford Ranger
By AMV BBDO
Counter to conventions for the category, Night Swimming is a dreamy, sensual film based on the Ford Ranger’s class-leading 800mm wading depth. It's the first work to position Ranger International Pick-up Award 2020 winner and What Car? Pick-up of the Year 2021, as THEPICKUP.
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TENA
By AMV BBDO
The campaign calls on Arab women to challenge the phrase ‘Age of Despair’, the translation of ‘menopause’ in Arabic. The work invites people to join the debate and submit their suggestions to replace ‘despair’ with words which reflect this stage of a woman’s life more positively.
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New Work
FORDLiive
By AMV BBDO
A social-led campaign focused on businesses that run fleets of vans, supported by personalised digital communications, “Heartbeat” draws a visually stunning analogy between the automaker’s FORDLiive vehicle maintenance service and the human circulatory system.
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Bodyform
By AMV BBDO
As an extension of the #wombstories journey, #painstories support earlier diagnosis for endometriosis via a socially native activation. It includes the launch of the first Pain Dictionary, a new language for pain, created from real descriptions from people with endometriosis.
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Maltesers®
By AMV BBDO
As part of Maltesers' new campaign, we helped the brand shine a light on mums' overshares. This Mother's Day in the UK, we invited mums to set free the feelings, worries and truths they usually keep hidden and normalise the conversation around motherhood's spectrum of emotions.
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New Work
Macmillan Cancer Support
By AMV BBDO
We repositioned Macmillan Cancer Support staff as compassionate warriors in new ‘Whatever it Takes’ campaign. The work runs on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ - shining a fresh light on their workforce.
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New Work
Sheba
By AMV BBDO
AMVBBDO and Sheba have released a series of documentaries exploring the profound and redemptive bonds that form between cats and their owners.The first film explores the world of feline rehabilitation inside a jail and is shot by Academy Award nominated director Geoffrey O'Connor
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Plenty
By AMV BBDO
AMV BBDOs first campaign for Plenty is set to the track ‘Love Hurts’ by Nazareth, and is directed by award-winning and Emmy-nominated director Steve Rogers. It features a series of messy and awkward encounters with loved ones who test our love to the limit over the festive period
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Bodyform & Libresse
By AMV BBDO
New Bodyform & Libresse campaign, #wombstories, gives a voice to the unseen, unspoken and unknown truths about our periods, our vulvas and our wombs. #wombstories pushes back against the single, simplistic narrative girls are taught from a young age.
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New Work
Maltesers
By AMV BBDO
A series of films launched from the 'Look on the light side' brand platform that uses the challenges of lockdown to celebrate how women are still making each other laugh and helping each other through the ups and downs of life. Shot, directed and produced entirely remotely.
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Met police
By AMV BBDO
AMV BBDO and the MET Police have launched their ‘Don't look’ campaign with executions appearing across London reminding people to be more aware of their surroundings. The media for this campaign will showcase the campaign across DOOH, Radio and Digital channels this year.
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The Economist
By AMV BBDO
The Economist & AMV BBDO announced the launch of a new billboard advertising campaign. The Economist has re-visited its iconic red-and-white campaign to remind its loyal audience that the publication’s fair-minded, independent and trusted journalism is needed more than ever.
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Asda
By AMV BBDO
The 1st 30" ad playfully captures the unnecessary & futile compromises we make in our everyday lives. In celebration of Veganuary, the ad focuses on the retailer’s new Plant Based range, catering to customers looking to reduce meat-intake without compromising on flavour or price.
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New Work
Asda
By AMV BBDO
This years Christmas campaign centres around 2 young siblings who go the extra mile to spread joy throughout the festive season and make it a special time for all. It demonstrates how something small can snowball into something bigger, more exciting and altogether more magical.
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Samsung
By AMV BBDO
AMV BBDO has created a campaign for Samsung which uses augmented reality to deliver a ‘secret menu’ experience exclusive to Samsung smartphone owners. Aimed at helping source local restaurants, the unique dishes available can only be unlocked via Samsung AR technology.
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New Work
Youtube
By AMV BBDO
‘More Than Just Viewers’ is a new B2B campaign that highlights Youtube's unique ability to drive audience engagement, attention & action. The advert aims to show how YouTube provides a unique platform for advertisers looking to forge a deeper connection with their customers.
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iZettle
By AMV BBDO
The new ‘Run Faster’ campaign captures a point of view that’s shared by iZettle and its customers that everybody fears stagnation and obsolescence. That’s why iZettle gives small businesses the sharpest, smartest tools and the best support to help them keep running faster.
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New Work
Tena
By AMV BBDO
TENA has launched its new Silhouette Noir product with a ground-breaking catwalk, shot in the style of Victoria’s Secret & has taken over Oxford street, London. This is the 1st campaign from TENA Women’s new platform “I will be me” in a bit to break taboos around incontinence.
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New Work
Stroke Association
By AMV BBDO
“Rebuilding Lives” is a film narrated by real stroke survivors – Alisha, Max, Luna, Baz, Erin and Paul. As they talk proudly to camera, recounting their traumatic experiences, we see each story symbolized in dynamic works of art, each piece individually crafted.
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New Work
Smart Energy GB
By AMV BBDO
Smart Energy GB has launched a campaign to demonstrate the impact of getting a smart meter today, & how it can change the outcome of tomorrow. They will form part of a smart grid, which will mean our energy networks are run in a completely different way.
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Sheba
By AMV BBDO
Luxury cat food maker Sheba has imagined how persuasive your cat would be as an irresistibly seductive French crooner from the 1970s. We seduced our audience with Vincent Le Chat, a 1970s French romantic crooner inspired by Engelbert Humperdinck and Serge Gainsborough.
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New Work
Guinness
By AMV BBDO
‘Sisters’ tells the true story of 2 rugby players and sisters, Harriet & Bridget Millar-Mills. Having learnt to play rugby together in their childhood, they went on to play for opposing England and Scotland national teams, going head-to-head in the 2013 Women’s Six Nations.
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New Work
Bodyform
By AMV BBDO
Following on from our taboo-busting #bloodnormal campaign comes our latest piece of work - Viva La Vulva. It is a bold new campaign that celebrates the vulva and fights against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals.
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New Work
Guinness
By AMV BBDO
The Purse is the latest 'Made of More' story from Guinness which tells the real-life tale of two Welsh brothers, David and Gareth Rees, who use their mother's inheritance to carry out her wish and follow the game she loved. A rugby story of, and for, the fans.
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New Work
Valuable 500
By AMV BBDO
‘Diversish’ is a satirical look at businesses that call themselves diverse but overlook, ignore or postpone anything to do with disability. It launched at the 2019 World Economic Forum’s Annual Summit in Davos with the intention of holding global business leaders to account.
