The Challenge

Over recent years, Travelodge has gone from strength to strength as a business. But the same can't be said for the brand. Without advertising for almost a decade, the brand had become quiet, a little bit lost and wasn’t getting the love it deserved.

The Campaign

We needed to give Travelodge a strong brand voice: one that was genuine and would be motivating to consumers and thousands of employees alike.

We wanted our campaign to be unashamedly populist and entertaining, built on insight.

By using humour and setting the main TV ads around real-world scenarios that people face every day, our campaign aimed to be highly relatable and increase likeability within our key target audience - at the same time as suggesting usage occasions.

Our ambition has always been to create a campaign that can endure - building in strength through multiplicity of executions over the years to come - centred around the constant refrain “Better get a Travelodge”.

Results

It’s early days but all research points to a highly effective campaign that is strongly branded, well liked (especially to the employees), memorable and with a distinctive, strong brand voice.