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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

Newsfeed

Tweet : Dec 15th 2017 19:03
AI: unlocking a sixth sense for brands: via .@adage > https://t.co/Q1dEnZ9ZRj https://t.co/DaYLjay2Te
Tweet : Dec 15th 2017 17:24
Some brands use a ‘rolling thunder’ of drama, a continuous series of moments and ideas that catch our attention, to keep themselves high on our radar > https://t.co/ayrpcHU3az https://t.co/0sKNKVRdlc
Tweet : Dec 15th 2017 15:01
'As brands increasingly compete for consumer attention, a notice of clear value exchange becomes necessary' @L2_Digital > https://t.co/H4nuDIW0oH https://t.co/hP0HQdmj1e
Tweet : Dec 15th 2017 13:00
'It's really important to be authentic. Authentic to who you are, authentic to a brand and authentic to the organisation' > https://t.co/9GdDjrnQuB https://t.co/SsTHCuNqeT
Tweet : Dec 15th 2017 11:04
Why T-Mobile Just Bought a Digital Streaming Service: via @Adweek > https://t.co/7HP6TY1l0Q https://t.co/UGjDUfr0Il
Tweet : Dec 15th 2017 10:04
4 essentials for driving a successful change of strategy > https://t.co/kSTiDH9e6T https://t.co/lzc4stDnXi
Tweet : Dec 14th 2017 19:03
'Whatever our wildest dreams may be, they only scratch the surface of what’s possible' Co-Founder & former CEO of Endomondo via @SAS > https://t.co/1pYoBkUCs7 https://t.co/Ol2tWdeEJZ
Tweet : Dec 14th 2017 17:24
At agencies, Slack is levelling the playing field for women: via @Digiday > https://t.co/i2rrOYcNZ5 https://t.co/HKjwAGgU9x
Tweet : Dec 14th 2017 16:02
'We’re all so enamoured with big data that we've walked away from intuition' Habit Founder .@NeilGrimmerCEO on modern marketing > https://t.co/zhSvUGRk9D https://t.co/PZWWx0cmoG
Tweet : Dec 14th 2017 15:02
Businesses can successfully re-launch themselves as challengers, regardless of age > https://t.co/S7fPAv0EAt https://t.co/pDr9P0jx1J
Tweet : Dec 14th 2017 14:02
'We are very focused on this urban, affluent consumer' WalMart Partners With BuzzFeed's Tasty App: via @cheddar > https://t.co/1I7TBCLuG6 https://t.co/aDPfopHS0z
Tweet : Dec 14th 2017 13:00
'Work with people who share your values and purpose, you’ll have better outcomes' The @KarmaColaUK Co-Founder on how to grow a challenger brand > https://t.co/HiiGxTagpZ https://t.co/Qp3kcIAk9X
Tweet : Dec 14th 2017 12:01
Labelling the current loyalty system ‘broken’, @yoyowallet is on a mission to put consumers back in control: via @MarketingWeekEd > https://t.co/EWG04hUtu5 https://t.co/vurfl5gEQV
Tweet : Dec 14th 2017 11:04
What is a challenger brand? #ThursdayThoughts > https://t.co/zZSWvIhuLK https://t.co/6lSDMJBIxU
Tweet : Dec 14th 2017 10:13
What fashion brands can learn from Nike’s first six months as an Amazon partner: @Digiday > https://t.co/DZlqQHZ3NQ https://t.co/pEiHVOHvry
Tweet : Dec 13th 2017 19:03
5 marketing lessons from COPA90's challenge to the big sports broadcasters > https://t.co/pMJQCeHAES https://t.co/I0UKUgKanH
Tweet : Dec 13th 2017 17:24
What's to stop the disrupters becoming the disrupted? > https://t.co/SUVoK1E3C5 https://t.co/h3k2PABIfl
Tweet : Dec 13th 2017 15:02
How geofencing helps brick-and-mortar stores compete in an Increasingly digital world: via @Adweek > https://t.co/bj5zyYFFfx https://t.co/IIGvp9cBWA
Tweet : Dec 13th 2017 13:01
Today's brands, it seems, are being built on actions, not advertising > https://t.co/b8rvhGv6Xw https://t.co/GE1dBytxEe
Tweet : Dec 13th 2017 11:04
Why Evian now spends 80% of its marketing budget on digital media: via @Digiday > https://t.co/wVLDV1sOa5 https://t.co/Y92Ldb9lyy
Tweet : Dec 13th 2017 09:01
Can we have the best of local and global? > https://t.co/juVoLTPJ5K https://t.co/FwduR5eVWd
Tweet : Dec 12th 2017 19:03
Uber is replacing local restaurants with big data, and they’re coming sooner than you think: Medium article by .@nickabouzeid > https://t.co/sqwixUisMp https://t.co/Dq4mkUIWRC
Tweet : Dec 12th 2017 17:24
The rise of the unreasonable consumer > https://t.co/y9c2DGON1L https://t.co/XxFs8XtsKb
Tweet : Dec 12th 2017 15:02
'In a world where attention spans are shrinking, causing a stir is the best way to capture attention' How can spirits brands make whisky more accessible? via @TheFutureLab @LSNglobal > https://t.co/Y5Nhwmado5 https://t.co/9A3jmy0v0m
Tweet : Dec 12th 2017 13:00
'It pays to be dramatic, it seems. Strategically dramatic, of course' .@eatbigfish > https://t.co/QRSUgLajID https://t.co/XUTeOnaNaj
Tweet : Dec 12th 2017 11:04
Photo-social app VSCO includes messages and video to compete with Instagram and Snapchat: via VSCO news > https://t.co/fkWHTc8hYD https://t.co/A6rLHGTwnK
Tweet : Dec 12th 2017 09:01
How Tillamook saw 70% revenue growth by adopting a challenger strategy > https://t.co/3p2znLDzgP https://t.co/snTkcB1Pgm
Tweet : Dec 11th 2017 19:03
GAFA: What can we learn from their acquisition strategies? .@ClarkBoyd via Medium Startup > https://t.co/WUuPyKBKWK https://t.co/Y0TyeNdq3Q
Tweet : Dec 11th 2017 17:24
'Football fans have been ignored for the last decade': James Kirkham, Head of .@COPA90 > https://t.co/53AAmJntQA https://t.co/kGNKdr0mD1
Tweet : Dec 11th 2017 15:01
Nordstrom: How the long-established retailer is winning over new fans: via @wgsn > https://t.co/1qKR96Fm5A https://t.co/BcfXBTNz9p

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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