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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Today about 6 hours ago
@EmsHodge_ Awesome, thanks Emma. You're definitely our favourite person this week.
Tweet : Today about 9 hours ago
@lachlaninnz Cheers for letting us know. That link seems to be working again now.
Tweet : May 24th 2017 16:39
The pirate inside Pernod Ricard. The story of inspirational intrapreneur Åsa Caap and #OurVodka > https://t.co/C8PkqTVFS5 https://t.co/EfEWXjhrqK
Tweet : May 23rd 2017 13:01
A challenger brand's guide to choosing the right agency > https://t.co/bY5PU3M2pg https://t.co/sd4RHMDJgP
Tweet : May 19th 2017 19:03
Applying the rules and conventions of brutalist architecture to web design > https://t.co/458QwpmR2N https://t.co/bTuv0FJHLG
Tweet : May 19th 2017 17:24
Ella's Kitchen CEO on how their mission impacts decision making > https://t.co/NcKTcJ5IkT https://t.co/X1g4COUn5G
Tweet : May 19th 2017 15:01
Peter Cullinane on the evolution of Lewis Road Creamery and continuing to be a challenger brand > https://t.co/4VK70BHs6Z https://t.co/VZHSc34kru
Tweet : May 18th 2017 11:01
How challenging ideas spread. A masterclass from Simon Amstell's mockumentary Carnage > https://t.co/A1CoSviU4e https://t.co/Lh9UJVcFMP
Tweet : May 17th 2017 09:01
The 'kids-first' philosophy that enabled Ella's Kitchen to challenge the baby food category > https://t.co/liMSTrFaBo https://t.co/emDCif7AT4
Tweet : May 16th 2017 19:03
Social media agency @bebornsocial share 3 behaviours on social for Davids (not Goliaths) > https://t.co/trq1JX35di https://t.co/WcsweIuODm
Tweet : May 16th 2017 17:24
The rules of TV 'bottle episodes' and how they can be applied to challenger brands for greater creativity > https://t.co/kq5Dyya4fS https://t.co/pFF9MmNyj8
Tweet : May 16th 2017 15:01
@markcbarden on why challenger brands matter in an age of disruption > https://t.co/rFuXaJrN6q https://t.co/uM4WniIG2T
Tweet : May 16th 2017 11:47
Ella's Kitchen CEO Mark Cuddigan talks childhood obesity, the kids-first-philosophy and advice for setting values > https://t.co/jaDuXJ6IZb https://t.co/mlAqDHHTOf
Tweet : May 11th 2017 13:00
'Why hide sustainability messages behind advertising?' @bjcooper8 on the lessons from chef Dan Barber's WastED > https://t.co/cenwTba3jZ https://t.co/xU2JJUStA8
Tweet : May 11th 2017 11:04
Is challenger strategy just best practice now? > https://t.co/H2oyYp0K6a https://t.co/K7FejlFKLx
Tweet : May 11th 2017 09:01
Talking purpose, vision and values with three challenger brand leaders > https://t.co/GhSWbTMVBq https://t.co/ZyWJuUMfx0
Tweet : May 10th 2017 19:03
'The test is whether they have a disproportionate impact on the industry' Atom Bank founder on "challenger banks" > https://t.co/HPE81qHgML https://t.co/UrYrM8zdes
Tweet : May 10th 2017 17:24
We speak to @scottkabat about the insight that led to Prezi's brand positioning > https://t.co/dHeTHcTVn1 https://t.co/iLK604a3tJ
Tweet : May 10th 2017 15:01
"Democratising Ayurveda in India" @dheeraj_sinha on fast-growing challenger Patanjali > https://t.co/5FQ4OJ7QC6 https://t.co/tRL4GbUi10
Tweet : May 10th 2017 13:00
'A classic belief-driven organization' @markcbarden on @ImpossibleFoods > https://t.co/GQpaeVFdGs #challengerbrand https://t.co/AmwaHn2JSG
Tweet : May 9th 2017 14:04
RT @_AkashSahu: Faith based #Ayurveda puts #Patanjali right on top with the giant. @ChallengerProj https://t.co/yXz0FCz6kg
Tweet : May 9th 2017 13:09
How @DanBarber's WastED is making a virtue of food waste > https://t.co/xvWJSlrHAh https://t.co/8MfzKn26BO
Tweet : May 4th 2017 13:00
"Boiler Room are champions of the underground. The anti-pop, rejecting the culture of celebrity, fame and fortune" > https://t.co/3klgv6LCfz https://t.co/cFQOqkVIdF
Tweet : Apr 28th 2017 11:04
Watching Carnage and @SimonAmstell's brilliant depiction of how challenging ideas spread > https://t.co/ApRnUpLKAj https://t.co/McGTqWyR40
Tweet : Apr 28th 2017 09:01
"It doesn’t mean Brewdog can’t continue to behave like a challenger" - @camclarke on BrewDog's £1bn valuation > https://t.co/WKxyvZhfHa https://t.co/STu6UEpAV4
Tweet : Apr 27th 2017 19:03
"It's trying and doing and failing and progressing and doing again" @eatbigfish on challenger strategy > https://t.co/GCDvYbckz6 https://t.co/HZ9R2MxgwH
Tweet : Apr 27th 2017 17:24
"We wanted to make it easier for everyone to be a great presenter" - @scottkabat on Prezi the democratizer brand > https://t.co/aDnRF1WdN7 https://t.co/Ixwm5Ha5vU
Tweet : Apr 27th 2017 17:19
"We want to inspire doing, not just thinking" - @eatbigfish on why challengers are more Demosthenes than Isocrates > https://t.co/bcNQw3Ew7B https://t.co/JgjOmAECLN
Tweet : Apr 27th 2017 15:01
"It included some very political statements, brands don’t do that” - @johnschoolcraft on Oatly's 'Bigfoot' ads > https://t.co/6BCEMh7bGn https://t.co/66kzfnHqM6
Tweet : Apr 27th 2017 13:01
5 charming ways to make your owned media memorable (and shareable) > https://t.co/YejBdOuIRa https://t.co/yd4iCremBa

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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