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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Today about 2 hours ago
'Innocent: Brands have to be ruthless when recruiting to retain challenger status' via @MarketingWeekEd https://t.co/I90jrcVtyF
Tweet : Today about 2 hours ago
"The strategy is only as good as the culture that supports it" Adam Morgan talks to @themodernblock https://t.co/R5QpSruONj
Tweet : Mar 23rd 2017 16:02
? "We're focused on evolving and growing with the retailers together" Amelia Harvey, founder of @collectivedairy > https://t.co/mCHx8i1a38 https://t.co/7Tg8kOf20i
Tweet : Mar 23rd 2017 14:54
RT @Tessa_Stuart: How did chucking away their branding work out for @OatlyAB ? https://t.co/lZvoOYzniY @challengerproj #branding https://t.
Tweet : Mar 23rd 2017 14:00
? "Being a challenger all starts with finding the consumer insight and having a clear sense of how you solve that" https://t.co/IGKYZoI1Rz
Tweet : Mar 23rd 2017 12:04
? #FromTheArchives 'How to break out with a marketing budget' > https://t.co/1Y6HnQbTu7 https://t.co/DhLegdK1u4
Tweet : Mar 23rd 2017 10:01
? Why big is bad for today's consumers, we meet the founder of @americangiant > https://t.co/5Ivy0FxqU5 https://t.co/BM83yq0Jnk
Tweet : Mar 23rd 2017 06:24
? The magic of ‘bottle episodes’ and how they can inspire brands with zero > https://t.co/Wvr3rs9GEg https://t.co/VL54J2599E
Tweet : Mar 22nd 2017 15:28
Challenger brands 'put FMCG giants to shame on use of social media' https://t.co/mlz1lFRxhS
Tweet : Mar 22nd 2017 14:04
? "Much of Patanjali’s success is based on the relationship and trust Baba Ramdev has with the Indian consumer" https://t.co/YNFz7EWsL5
Tweet : Mar 22nd 2017 11:57
RT @__nca: "Naivety let me ask the stupid questions": @challengerproj's interview with @pipandnut founder Pip Murray https://t.co/7bvRX6m6N
Tweet : Mar 22nd 2017 11:42
Good times for challenger to watch in 2017 @WeWork https://t.co/Nu6PwxOnNt
Tweet : Mar 22nd 2017 11:25
"@ImpossibleFoods is opening its first large-scale facility in Oakland" https://t.co/DS8eifHwD9
Tweet : Mar 22nd 2017 11:09
Challenger to watch JO&JOE is opening its first Open House in Hossegor this May - great work! @Accorhotels https://t.co/QCs3e7VeiX
Tweet : Mar 22nd 2017 10:01
? "I think in terms of what the consumer need is & how you can define a way to improve what people do day-to-day" https://t.co/q1bcqCwBDR
Tweet : Mar 21st 2017 17:01
? In 3 years, Oatly have transformed from a dull food processing company into a fearless challenger. Find out how... https://t.co/Fb3Yk6I9YU
Tweet : Mar 21st 2017 15:00
? '3 behaviours for Davids (not Goliaths) on social media' - from @twice_tyse1, MD at @bebornsocial > https://t.co/rGEUcLAxQz https://t.co/8IBIHelOpO
Tweet : Mar 21st 2017 14:04
? @markcbarden talks to @scottkabat to learn more about his approach to building challengers with mainstream appeal https://t.co/E9RwN0zAs9
Tweet : Mar 21st 2017 10:15
? "Naivety let me ask the stupid questions": We talk to @pipandnut founder Pip Murray > https://t.co/48HMb1CFPh
Tweet : Mar 20th 2017 18:07
? "We are fighting ignorance": Comviq on finding their true purpose > https://t.co/kPtBzwxoJR https://t.co/ptgPy3CWLm
Tweet : Mar 20th 2017 14:45
'The plucky few: the top 10 most disruptive brands in Australia and New Zealand' via @MarketingMag https://t.co/C2Mj1d92u6
Tweet : Mar 20th 2017 14:04
? The magic of ‘bottle episodes’ and how they can inspire brands with zero > https://t.co/XKqGzjoupL https://t.co/DxQ12IsVv1
Tweet : Mar 20th 2017 13:49
? "When you have got money to spend, there’s this reflexive reaction to just pay for awareness" ex-CMO of Prezi https://t.co/bWZjW9RRbU
Tweet : Mar 17th 2017 17:02
? "When you have got money to spend, there’s this reflexive reaction to just pay for awareness" https://t.co/T6MmWyDvG6
Tweet : Mar 17th 2017 15:01
? “These polarised times mean people are expecting brands to choose which side of the fence they sit” https://t.co/eW8g8qy2X7
Tweet : Mar 17th 2017 14:04
? @markcbarden chats to @scottkabat to learn more about his approach to building challengers with mainstream appeal https://t.co/T6MmWyDvG6
Tweet : Mar 16th 2017 15:59
? Building likable brands in unlikable categories: @markcbarden in conversation with @scottkabat > https://t.co/T6MmWyDvG6 https://t.co/jaAeuXStQW
Tweet : Mar 16th 2017 15:48
? CTW: @Casper applied an Apple-like simplicity to the process of finding and buying a mattress > https://t.co/s2gUfSuckc
Tweet : Mar 16th 2017 15:00
? CTW: @ImpossibleFoods are on a mission to make a plant-based burger that tastes as good as the best meat patty https://t.co/1aBW9tQSrc
Tweet : Mar 16th 2017 14:04
? How to fly off the supermarket shelves with point-of-sale expert @Tessa_Stuart > https://t.co/04y9GIdUU2 https://t.co/VxFlVG3IDP

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

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