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eatbigfish

Core disciplines: Brand strategy, Innovation

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Tweet : Jan 20th 2017 14:22
? How relevant is this obsession with ‘local’ to challengers, and how can we have the best of both worlds? https://t.co/Jqwv1Pwzfx #Local https://t.co/ymaJs4f9ZR
Tweet : Jan 20th 2017 11:51
? 'Exclusive interview with Our/Vodka CEO and co-founder @asacaap > https://t.co/iBpvJW837u #OurVodka https://t.co/LM0ap6NNXS
Tweet : Jan 20th 2017 10:42
? “The naivety let me ask the stupid questions that no one else had thought to ask” @pipandnut > https://t.co/SnQTHdE4ed https://t.co/d1JYi8krnX
Tweet : Jan 20th 2017 10:21
'Meet the challenger brands taking on the soft drink giants' via @MarketingWeekEd https://t.co/oCzXkXWFGs
Tweet : Jan 19th 2017 14:27
? “The earliest you can get an idea out of your head & start delivering something physical, the better” @pipandnut https://t.co/MW1Xk6FLRY
Tweet : Jan 19th 2017 11:22
RT @creativebrief: #ThoughtLeadership - 5 unmissable agency insight pieces - @PSONA_Agency @eatbigfish @LPK @irisworldwide @pd3london https
Tweet : Jan 19th 2017 11:21
RT @KaraMelchers: 5 unmissable agency insight pieces on @creativebrief - @PSONA_Agency @eatbigfish @LPK @irisworldwide @pd3london https://t
Tweet : Jan 19th 2017 10:45
“Branded ethnic beverages are a category that's waiting to explode & has the potential to break the cola market” https://t.co/4PFYT0PNhX
Tweet : Jan 19th 2017 10:34
RT @eatbigfish: "Naivety let me ask the stupid questions": we talk to @pipandnut founder Pip Murray via @ChallengerProj https://t.co/QSagcr
Tweet : Jan 19th 2017 10:32
"Challenger brands are able to take more creative risks than their incumbents when it comes to humour" https://t.co/YS9CI6dUFN
Tweet : Jan 19th 2017 10:31
? We interview Pip to discuss brand strategy, their partnership with Nike & her advice for other challenger brands > https://t.co/V4CKLI873v https://t.co/fBJHKlcnDJ
Tweet : Jan 19th 2017 09:34
RT @Tessa_Stuart: Get your food product flying off the shelves! TIPS ~ NEW VIDEO @ChallengerProj ?? https://t.co/ebFzx6f6Mi https://t.co/
Tweet : Jan 18th 2017 16:55
? How relevant is this obsession with ‘local’ to challengers, and how can we have the best of both worlds? https://t.co/FLj3gzccww #Local https://t.co/H7MrMP5qcs
Tweet : Jan 18th 2017 14:22
? “Partnerships are about bringing to the table something the other half genuinely wants” @pipandnut > https://t.co/JPx2K1duJu https://t.co/fFkzy4MWf5
Tweet : Jan 18th 2017 12:07
RT @OurStartupHub: Local, Global and Glocal — The Challenger Project https://t.co/SUkjjisCvZ @helenredstone @ChallengerProj #startup https:
Tweet : Jan 18th 2017 11:51
? "The intention was to have a very low-key bottle, but it has become, in its own way, very iconic" #OurVodka https://t.co/BL4nRjgbBs https://t.co/OoVqL6JTfT
Tweet : Jan 18th 2017 10:54
RT @timburley: Nut Respec’ https://t.co/Vkq8RJQ1V8
Tweet : Jan 18th 2017 10:15
? “Our brand’s very clean and pared back & that’s helped in terms of getting buyers to put us on shelves” @pipandnut https://t.co/hGXZnegOhy https://t.co/l0VReikL49
Tweet : Jan 18th 2017 09:58
RT @markcbarden: last wk I interviewed the insightful @scottkabat of @onemedical @prezi and Flip. Will be a #business #podcast soon on @Cha
Tweet : Jan 18th 2017 09:58
RT @DanielJonesChoc: So inspirational ... from such an awesome brand. Love @pipandnut https://t.co/kSKk7Ew1rJ
Tweet : Jan 17th 2017 16:57
RT @Tessa_Stuart: "You've got so little time to grab people's attention in store your #packaging has to shout" @pipandnut https://t.co/34
Tweet : Jan 17th 2017 16:57
RT @Tessa_Stuart: Encouraging words from @pipandnut Pip: "you don't necessarily need to know what you're doing..." #foodbiz https://t.co/V
Tweet : Jan 17th 2017 15:40
? "Naivety let me ask the stupid questions": we talk to @pipandnut founder Pip Murray > https://t.co/DJiupRfcFV #ChallengerBrands https://t.co/F0fRhSFENQ
Tweet : Jan 17th 2017 14:22
? 3 types of challenger brand strategy: The People's Champion, The Missionary and The Next Generation > https://t.co/xRMeoWjQFm https://t.co/Dulq3sBmgF
Tweet : Jan 17th 2017 14:09
? New Challenger Brand Profile: How @pipandnut experienced revenues over £3m in 2016 without advertising > https://t.co/tlZEnAy3bk https://t.co/76mcwFbjGF
Tweet : Jan 17th 2017 12:40
? The real and human challenger: An interview with the co-founder of @collectivedairy > https://t.co/o3S4oD25Kq #ChallengerBrand https://t.co/gDaXIeIh89
Tweet : Jan 17th 2017 10:14
RT @eatbigfish: "Challenger brands are able to take more creative risks than their incumbents when it comes to humour" https://t.co/c4g7jbG
Tweet : Jan 17th 2017 09:56
? Can we have the best of local and global? by @helenredstone > https://t.co/SoY9HSm2T3 #ChallengerBrands https://t.co/ceRDJBFP9T
Tweet : Jan 16th 2017 17:58
? “If your business model isn’t capital D disruptive, your marketing had better be.” @markcbarden > https://t.co/npkABZ4CMc https://t.co/LTdUuEAOW8
Tweet : Jan 16th 2017 16:55
? 'How @tacobell challenged Goliath for a piece of the breakfast pie' > https://t.co/6iea4eKMGY https://t.co/zKvJb9g5Hq

The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17
The Challenger Project  - Challenger Brand Profile: Oatly
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Oatly
Brand strategy
An interview with the Creative Director of Oatly, John Schoolcraft
Oct 11th 2016 12:30:46
The Challenger Project  - Challenger Brand Profile: Seedlip
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Seedlip
Brand strategy
An interview with the founder of Seedlip, Ben Branson
Aug 30th 2016 17:05:49
The Challenger Project  - Challenger Brand Profile: Thinx
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Thinx
Brand strategy
We interview the co-founder of Thinx, Miki Agrawal
Aug 22nd 2016 13:56:07

Case studies


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