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eatbigfish

Core disciplines: Brand strategy, Innovation

Newsfeed

Tweet : Feb 17th 2017 11:00
? "Since the re-launch, Oatly's revenues have increased 100% and are on course to reach US$41 million this year" > https://t.co/pvuDvrAOGb https://t.co/EMrRBNj6zO
Tweet : Feb 17th 2017 10:01
? How a Swedish discount brand found a meaningful purpose, by surfacing the real values from within the leadership > https://t.co/8uQxjGBAR5 https://t.co/HmPMTnBhxS
Tweet : Feb 15th 2017 10:55
? Our/Vodka is looking to solve the problem of how a business with global ambitions creates meaning at a local level https://t.co/PsC0T2MLtB https://t.co/YO0a6E3Tlu
Tweet : Feb 14th 2017 14:00
? "Being a challenger is about going back to who you are, and then making that real in your business" https://t.co/2ZyVb6yPyh
Tweet : Feb 14th 2017 13:48
“We’re a challenger brand, so pushing the envelope is nothing new for us" @PlumOrganics https://t.co/2LD6fwRpVj
Tweet : Feb 14th 2017 13:04
? "Being a challenger is about making a difference in people's lives in a way that is true to you" > https://t.co/KiHHLi2NVw
Tweet : Feb 14th 2017 12:01
? "Oatly are reaping the rewards, they clocked a revenue of $40m in 2016 & are entering the US & Asia markets soon" https://t.co/TIjSIn9dEy
Tweet : Feb 14th 2017 11:01
? How a Swedish discount brand found a meaningful purpose, by surfacing the real values from within the leadership > https://t.co/HfPLaXCU0h https://t.co/5qmqqammLk
Tweet : Feb 13th 2017 18:00
? "Being a challenger is not about faking something or adding something that is interesting at the moment" @comviq https://t.co/telQygn1yj
Tweet : Feb 13th 2017 17:48
? "@iflixletsplay ambition is to redefine TV for a billion people, with a target to reach that number by 2020" https://t.co/VKHFaVGUUe
Tweet : Feb 13th 2017 17:00
? In just three years The Collective are accountable for 1.4% of a UK market worth £1.5bn. Find out how here https://t.co/0pCO1pn51h
Tweet : Feb 13th 2017 16:01
? "Outsiders on the inside": A conversation with Our/Vodka's Åsa Caap > https://t.co/ozRHhjWbuL https://t.co/8hSn7EY4SZ
Tweet : Feb 13th 2017 15:18
RT @Cliff2Fs: Isn't DELTA the official GRAMMY airline partner? Well played, Jet Blue. #ChallengerBrand https://t.co/DsQIPRYoNs via @bill
Tweet : Feb 13th 2017 15:11
RT @eatbigfish: Latest from @ChallengerProj "We're fighting ignorance: @Comviq on finding their purpose https://t.co/TGxB6vjx4R https://t.c
Tweet : Feb 13th 2017 15:07
RT @1paulquinn: I'm a Kiwi so a bit biased, but pretty true -What aspiring challengers can learn from All Blacks https://t.co/Osdt3wcVUs vi
Tweet : Feb 13th 2017 15:07
? "We are fighting ignorance": @comviq on finding their true purpose > https://t.co/PM2oRxs1lL https://t.co/CYs7bQSe5L
Tweet : Feb 13th 2017 15:00
? “Our brand’s very clean and pared back & that’s helped in terms of getting buyers to put us on shelves” @pipandnut https://t.co/AgGcOWJ9XC
Tweet : Feb 13th 2017 14:01
#FromTheArchives: '7 ways to build your brand identity' > https://t.co/nelh9IOoLW https://t.co/rRyWpiWgc6
Tweet : Feb 13th 2017 13:04
? "We pick & choose its [local] meaning & importance depending on the category and our own particular point of view" https://t.co/yTqeFwvFuE
Tweet : Feb 13th 2017 10:41
RT @dreamyhumans: Challengers turning gender-based investment on its head @ChallengerProj @BRAVAinvests @NathalieMolina https://t.co/GWUftc
Tweet : Feb 11th 2017 10:01
? Challenger to Watch 2017: @Shinola - Making America make again by @eatbigfishNYC > https://t.co/hkOlSK369f https://t.co/RuNwQrKYax
Tweet : Feb 11th 2017 09:00
? Challenger to Watch 2017: @PypProducts - In Baba we trust by @dheeraj_sinha > https://t.co/aDPT3uIeVg https://t.co/RBcaBBzxsn
Tweet : Feb 11th 2017 09:00
? Challenger to Watch 2017: @OatlyAB - Poking beige in the eye > https://t.co/qidYs5cIDq
Tweet : Feb 10th 2017 17:00
? Challenger to Watch 2017: @iflixletsplay - Future-proof global brand building by @JudeBliss > https://t.co/fexFpMi9dn https://t.co/iZHGzusal8
Tweet : Feb 10th 2017 16:01
? Challenger to Watch 2017: @Casper - Sleep. The new workout by @markcbarden > https://t.co/5iT7sy2vC5 https://t.co/Dz5c17a7Nt
Tweet : Feb 10th 2017 15:00
? Challenger to Watch 2017: @Copa90 - Giving fans a voice in modern football by @JudeBliss > https://t.co/9ze328SF4L https://t.co/XFRc6Pa6xh
Tweet : Feb 10th 2017 14:22
RT @crossborder: Good learning here...own label as the new @ChallengerProj brands @eatbigfish https://t.co/J3bFmUmJNd
Tweet : Feb 10th 2017 14:00
? Challenger to Watch 2017: @OutdoorVoices - Recreation not competition by @helenredstone > https://t.co/6ScFcqAI3H https://t.co/kIo9bT6Ujt
Tweet : Feb 10th 2017 13:04
? Challenger to Watch 2017: @BloomandWild - Delivering progress (via letterbox) by @nickeatbigfish > https://t.co/kqLRIynlIx https://t.co/BNWs40pVQH
Tweet : Feb 10th 2017 12:00
? Challenger to watch 2017: @LoneWolfSpirits - The irreverent maverick returns by @helenredstone > https://t.co/wRl8bxxt5d https://t.co/wTAEYqsHQR

The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17
The Challenger Project  - Challenger Brand Profile: Oatly
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Oatly
Brand strategy
An interview with the Creative Director of Oatly, John Schoolcraft
Oct 11th 2016 12:30:46
The Challenger Project  - Challenger Brand Profile: Seedlip
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Seedlip
Brand strategy
An interview with the founder of Seedlip, Ben Branson
Aug 30th 2016 17:05:49

Case studies


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