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Aesop

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Tweet : Today about 2 hours ago
When it comes to a brand’s story, conflict is good #ChooseWisely #BrandStorytelling https://t.co/DBgICChd4Y
Tweet : May 18th 2018 10:33
Check out the 1 minute recipes we made for Idahoan! #PerfectMash https://t.co/MDZVAASHLy https://t.co/cN1xiK7CeK
Tweet : May 15th 2018 16:44
For one month only, #illustrator, #designer & #comic maker @RobertMBall is our artist in residence https://t.co/cad6uvKDrr. Catch the show before it disappears ?? https://t.co/e03OiROF8f
Tweet : May 9th 2018 17:10
RT @frozzieprocope: Unbelievably cool that you will soon be able to automatically add color to old black and white photos on Google Photos!
Tweet : May 9th 2018 15:00
If you haven't read our blog post yet https://t.co/qVnQFbnQdb, you really should, especially if you're @walkers_crisps @KelloggsUK @Ryanair @British_Airways @McDonaldsUK @coopukfood @AldiUK or @PGUK #brandstorytelling #brandstorytellingsurvey #7basicplots https://t.co/tDECqG5rcX
Tweet : May 9th 2018 08:45
The @HarvardBiz Review on better #BrandStorytelling https://t.co/qoIOV4Wwdp https://t.co/Jss5GOq2Bu
Tweet : May 8th 2018 16:13
In conversation with artist and illustrator David Charles AKA @disenelo https://t.co/7NaDvzNECz
Tweet : May 8th 2018 14:41
Scary stuff, those that don't get past the headline are the people most likely to share. Keep that #BrandedContent short! https://t.co/usfGtUC4KG https://t.co/SL9pf1OdZt
Tweet : May 8th 2018 11:47
Without a defined brand story @houseoffraser have lost their way, @_briancooper in @TheDrum... #brandstorytelling #narrativethinking https://t.co/IjL0x1vFro
Tweet : May 8th 2018 11:35
RT @freshawards: Meet Our Judges: @_briancooper is Executive Creative Director @AesopAgency and will be joining our amazing jury this summ
Tweet : May 1st 2018 08:04
AlphaGo Vs Lee Sedol, move 37, game 2, overturned 3000 yrs of acquired wisdom #AlphaGo #AI #DeepMind #RoyalSociety https://t.co/E2SwLVSJdu
Tweet : Apr 30th 2018 18:54
Deep Minds end to end learning system DQN playing Breakout https://t.co/QFQIEX6S5Z
Tweet : Apr 30th 2018 18:47
“When I saw Deep Blue Vs Gary Kasparov as an undergrad, I was more impressed by Kasparov’s mind than Deep Blue” #DemisHassabis
Tweet : Apr 30th 2018 18:42
DeepMind’s mission is to 1. Solve intelligence 2. Use this to solve everything else #AI #RoyalSociety #DemisHassabis
Tweet : Apr 30th 2018 18:23
Checking out @demishassabis talk @royalsociety. You and AI – the history, capabilities and frontiers of #AI https://t.co/IUwVj3fqdY
Tweet : Apr 30th 2018 11:21
@frozzieprocope in @Campaignmag, nice one Frozzie! https://t.co/4TXef2oP65
Tweet : Apr 30th 2018 11:20
One of our wonderful Planners @frozzieprocope in @Campaignmag talking about the joys of demo ads... https://t.co/ZCpQdaCi4r
Tweet : Apr 27th 2018 15:15
Every brand has a story – so who’s had a tragedy, gone on a quest, or battled a monster recently? Read the full story on our blog https://t.co/DYPzAqSktY #brandstorytelling #narrativethinking https://t.co/0JTTO9noqe
Tweet : Apr 19th 2018 16:51
RT @_briancooper: Why Robots are limited. The Kamprad test: IKEA furniture and the limits of AI https://t.co/eRAfcEQN1n via @TheEconomist
Tweet : Apr 19th 2018 10:55
Catch the work of our latest instagallery artist @disenelo before it disappears forever! https://t.co/h5xsgrA9HO
Tweet : Apr 18th 2018 16:11
Season 2 begins, read it here now https://t.co/JBctZcw1U9 #brandstorytelling
Tweet : Apr 13th 2018 15:55
ADVERTISING IN TOMORROWLAND ft. Disney, cheeseburgers, Baudrillard etc https://t.co/JBctZcw1U9 #brandstorytelling #cheeseburgers
Tweet : Apr 9th 2018 10:27
Lessons from Walt Disney for brands https://t.co/JBctZcw1U9 #brandstorytelling
Tweet : Apr 6th 2018 10:53
'Advertising in Tomorrowland'—Episode 1 of our new Storytelling Series https://t.co/JBctZcNCLH
Tweet : Apr 4th 2018 16:07
Aesop Storytelling Series; Season 2 from the mind of our ECD @_briancooper #brandstorytelling #narrativethinking https://t.co/JBctZcw1U9 https://t.co/UMtSuDf7Hw
Tweet : Apr 4th 2018 15:54
IT'S BACK https://t.co/JBctZcw1U9 #brandstorytelling
Tweet : Apr 3rd 2018 12:45
Childhood imagination meets adult reality in this month's 3x3 instagallery ft. @disenelo https://t.co/h5xsgrA9HO
Tweet : Mar 29th 2018 14:56
"[Marketing] champions positive thinking. Yet, when you stand for something, you must by definition stand against something else." The importance of embracing the dark side in your narrative, from our sister agency @FablePartners https://t.co/tUlFoZHmqQ #brandstorytellng
Tweet : Mar 27th 2018 16:18
Up to date analysis from our sister agency @FablePartners... https://t.co/Ud2Id2BnLT
Tweet : Mar 26th 2018 12:34
We speak to our artist in residence @flipflopflying https://t.co/5umTPyquVJ Catch him on our 3x3 instagallery!
News : Nov 19th 2015 by Lily Bowden
All great brands have a story to tell. This study, now in its third year, identifies the UK’s top storytelling brands. http://bit.ly/1MkaYIl
News : Apr 2nd 2014 by Jim Paterson
http://www.marketingmagazine.co.uk/article/1287814/storytellers-ed-woodcock-aesop-agency
News : Mar 3rd 2014 by Jim Paterson
Aesop, the brand storytelling agency, was voted Best Breakthrough Agency of the Year at the MAA Best Awards 2014.
News : Nov 12th 2013 by Nick Blenkarne
The Legacy begins tonight. Our fellow storyteller, James Kerr launches his book XV lessons in leadership.
News : Oct 23rd 2013 by Nick Blenkarne
Aesop, the brand storytelling agency, has come up with a striking cover design for GDR Creative intelligence’s 50th Global Innovation Report
News : Oct 10th 2013 by Nick Blenkarne
Aesop’s billboard idea for Bristows shortlisted in Ocean Outdoor’s 2013 digital competition
News : Oct 7th 2013 by Nick Blenkarne
The two-time Grand Slam winner chooses Aesop Agency to create brand identity.
News : Sep 17th 2013 by Nick Blenkarne
Today, Bing revealed its new logo to the world. The Drum came to us for designer Harriet Beesley’s take on the search engine’s new direction
News : Sep 10th 2013 by Nick Blenkarne
Yahoo unveiled its first logo update in 18 years - The Drum asked our executive creative director Martin Grimer for his opinion.
News : Aug 13th 2013 by Nick Blenkarne
Royal Dutch Shell appoint Aesop to develop global communications programme for Deli2Go.
News : Jul 23rd 2013 by Nick Blenkarne
Birra Moretti is running an experiential marketing campaign that will allow Londoners to dine virtually with Italians in Tuscany.
News : Jul 16th 2013 by Nick Blenkarne
Crabtree & Evelyn, the renowned premium beauty brand, has appointed Aesop to help develop its brand communications.
News : Jul 3rd 2013 by Nick Blenkarne
Aesop has been shortlisted for the CIPR awards Supplier of the Year for their internal brand story work with Ovo Energy.
News : Jun 12th 2013 by Nick Blenkarne
Bristows Traditional Bonbons has unveiled a new design and campaign with Aesop, which aims to promote the retro quality of the sweets.
News : Mar 14th 2013 by Nick Blenkarne
Warner Leisure Hotels has announced the appointment of Aesop to create a brand identity to be communicated across all its platforms.
News : Dec 17th 2012 by Nick Blenkarne
Aesop marks the end of a fantastic year with a Best Marketing Campaign win for The Glenlivet brand film at the FoodBev Awards.
News : Dec 4th 2012 by Jim Paterson
Challenger brand turns to the expert storytellers to define Ovo Energy’s narrative and communicate its vision
News : Dec 3rd 2012 by Nick Blenkarne
Aesop turns GreenVale Farm Fresh spuds into some very hot potatoes with light-hearted advertising campaign.
News : Nov 14th 2012 by Jim Paterson
Heineken appoints the brand storytelling agency Aesop to create multimedia campaign for fast growing cider brand Symonds.

Idahoan Perfect Mash - The story of the perfect ingredients...
Idahoan Perfect Mash
(Idahoan Potatoes)
The story of the perfect ingredients...
Advertising/Creative, Brand strategy, Branding / design, Integrated marketing
Bringing Idahoan Perfect Mash from America’s ‘Potato State’ in the US to the UK.
Nov 29th 2017 14:47:19
Boodles - The Story of an Exceptional Jeweller...
Boodles
(Boodles)
The Story of an Exceptional Jeweller...
Advertising/Creative, Branding / design
Using narrative thinking to reposition Boodles as ‘Jewellers of Exception’...
Feb 21st 2017 15:18:47
NHS Blood and Transplant - The story of kidney-shaped love...
NHS Blood and Transplant
(NHS)
The story of kidney-shaped love...
Advertising/Creative, Integrated marketing
Raising awareness for altruistic living kidney donation this Valentine's Day
Feb 14th 2017 16:10:14
Game of Thrones - The story of a cultural phenomenon...
Game of Thrones
(HBO)
The story of a cultural phenomenon...
Branding / design
HBO asked us to weave a little magic with their Seasons 1-6 box set and Season 6 exclusive sleeves
Nov 17th 2016 12:47:07
British Heart Foundation  - The story of a healthy heart...
British Heart Foundation
(British Heart Foundation )
The story of a healthy heart...
Branding / design
Working with the BHF and their ambassador Pippa Middleton to raise awareness and much needed funds.
Nov 17th 2016 12:46:58

Case studies


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