Rufus Leonard

Core disciplines: Branding / design, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2016

Tweet : Today about 9 hours ago
#RufusRecommends Heading to @TPGallery to see the winner and runners-up of the #DeutscheBörsePhotography prize.
Tweet : Today about 11 hours ago
Thanks to all who attended yesterday's #PsychOfBX talk about #brandpersonality. Stay tuned for next month's event details. #brandexperience.
Tweet : May 25th 2017 12:50
Ever wondered what #Helvetica tastes like? Yeah, us neither...
Tweet : May 25th 2017 10:10
RT @Ilan_Sinai: Market vs Social norms @andy__marshall @rufusleonard #PsychOfBX
Tweet : May 25th 2017 09:43
Discussing key #brandpersonality traits using Lord of the Rings, of course. #PsychOfBX
Tweet : May 25th 2017 09:36
#BusterTheBoxer and @johnlewisretail are a #brandpersonality who do well to live in the social norm world. #PsychOfBX
Tweet : May 25th 2017 09:25
By where should your #brandpersonality live, in which customer world? #PsychOfBX
Tweet : May 25th 2017 09:20
So the big question, why do #brands curate a #personality? #PsychOfBX by @andy__marshall.
Tweet : May 25th 2017 09:18
From Mickey Mouse to the famous Pixar Lamp. We apply human behaviours to objects and animations to create personality. #PsychOfBX
Tweet : May 25th 2017 09:15
Our desire for social belonging and acceptance is incredibly powerful and of course, it influences #brandpersonality. #PsychOfBX
Tweet : May 25th 2017 09:10
Starting off with the differences between behavioural and reflective #design, drawing on Don Norman. #PsychOfBX
Tweet : May 25th 2017 09:07
What's on the agenda today for #PsychOfBx talk today, #brandpersonality with @andy__marshall.
Tweet : May 25th 2017 09:05
RT @londoncharlotte: Settling in for the perfect breakfast @rufusleonard #psychofbx #psychology #branding
Tweet : May 25th 2017 09:01
The audience is in, it's nearly time to kick off our #PsychOfBX breakfast talk, creating a #brandpersonality by @andy__marshall.
Tweet : May 24th 2017 14:02
Tweet : May 24th 2017 12:55
#RufusRecommends A fascinating @TEDTalks by @elonmusk discussing the future we're building, is it becoming boring?
Tweet : May 24th 2017 11:40
There's still time to RSVP for our #PsychOfBX breakfast talk tomorrow. See below for more info! ???????? #brandpersonality
Tweet : May 24th 2017 10:05
Yesterday we launched a global #B2B #digitaltransformation for @glory_global. Take a look: #tech #UX #design
Tweet : May 24th 2017 09:32
Thanks for coming in, it was great to hear such an amazing story of positivity! And reassuring we've got those little voices egging us on!
Tweet : May 23rd 2017 13:05
Ever wondered what it's like to work with us? Our new Account Director, Rebecca Vickery tells all. #agencylife
Tweet : May 22nd 2017 11:45
RT @missninawei: So don't look at your paper AND don't take your pen off the paper... now go! (X2) ???????? #lifedrawing #art #notart #learntolet
Tweet : May 22nd 2017 10:52
@agnieszka_szuba Morning! The talk will last around 30-45 minutes. Hope to see you there!
Tweet : May 22nd 2017 09:50
How do you create #brandpersonality your customers will want to relate to? Come along to our #PsychOfBX breakfast this Thursday to find out.
Tweet : May 19th 2017 11:50
#RufusRecommends The #AlchemyFest @southbankcentre, showcasing creativity and cultural connections with #SouthAsia.
Tweet : May 19th 2017 10:35
Last night we attended @UXPAUK #GAAD event with our client #Stagecoach and now we're buzzing with ideas about #accessibility in #UX.
Tweet : May 19th 2017 09:11
RT @KarenBigwood: Great customer experience always differentiates #brands be it good service or good #ux nice perspective from @laurencepa
Tweet : May 18th 2017 13:35
Our Head of #UX @andy__marshall will host this month's #PsychOfBX on creating a #brandpersonality. Get in touch to save yourself a seat.
Tweet : May 18th 2017 12:52
Thank you to the lovely teacher from @LondonDrawing, for helping us to host a #lifedrawing lesson last night. #agencylife #newskills ????
Tweet : May 18th 2017 11:40
For #GlobalAccessibilityAwarenessDay, we'd like to hero @thinkdesignable, working hard to hold #brands accountable for being #inclusive.
Tweet : May 17th 2017 14:35
It's #learningatworkweek, so tonight we're hosting a life drawing class thanks to our social team and the lovely folks at @LondonDrawing.
News : Feb 18th 2016 by Caitlin Brennan
We are launching our Psychology of Brand Experience breakfasts in March. Interested in joining? Let us know at
News : Oct 7th 2015 by Caitlin Brennan
ODEON, Europe’s largest cinema chain, has appointed us to create brand experiences and a new visual identity.
News : Oct 7th 2015 by Caitlin Brennan
Unveiling our latest work - a major rebrand and transformation project for global IT and comms provider Touchbase, now ‘Natilik’.
News : Oct 7th 2015 by Caitlin Brennan
Rufus Leonard has been named #2 Digital Elite agency in The Drum magazine’s annual Digital Census.
News : Sep 28th 2015 by Caitlin Brennan
Rufus named Agency of the Year in the BIMA's 2015 awards.
News : Aug 17th 2015 by Caitlin Brennan
Looking for someone with Sitecore expertise? Take a look at our experience
News : Aug 3rd 2015 by Caitlin Brennan
We are piloting our new customer experience service tool; embla. If you want part of the action, email us on
News : Jun 16th 2015 by Caitlin Brennan
Our MD, CTO and CSO will all be out at Cannes Lions next week and we'd love to catch up with you on all our latest innovative projects!
News : May 26th 2015 by Caitlin Brennan
Interested in a Summer internship in one of London's leading agencies? Apply on our website before Friday!
News : May 18th 2015 by Caitlin Brennan
More great news on the talent front – we’ve appointed the award-winning Carlo D’Alanno as creative director.
News : May 15th 2015 by Caitlin Brennan
We're pleased to welcome former AKQA Amsterdam strategy director Laurence Parkes to the Rufus team as our Chief Strategy Officer.
News : May 6th 2015 by Caitlin Brennan
Rufus Leonard awarded #2 Design Agency in The Drum's Elite Design Census!
News : Apr 23rd 2015 by Caitlin Brennan
We scooped up a Silver Transform Award for Best Visual Identity for our Scottish Widows work. Thank you Transform.
News : Mar 10th 2015 by Caitlin Brennan
Very pleased to announce two new senior hires to our strategy team, Ross Timms as Strategy Director and Sara Gordon as Senior Strategist.
News : Feb 26th 2015 by Caitlin Brennan
Managing Partner Alec Boere will be down at Figaro Digital giving a talk on creating customer experiences. Head down to see him!
News : Feb 2nd 2015 by Caitlin Brennan
We welcome some great new talent in the form of two Client Partners; Alessandra Cabra for digital and DJennifer King for brand. Welcome!
News : Feb 2nd 2015 by Caitlin Brennan
A big thank you to Marketing for the lovely coverage in your feature this month on innovation - great piece
News : Jan 15th 2015 by Caitlin Brennan
We're delighted to see our key speaker from Rufus Reinvents, Tony Ageh being awarded a well-deserved OBE. He is truly inspirational.
News : Jan 14th 2015 by Caitlin Brennan
We're delighted to announce our new partnership with PizzaExpress! We'll be creating and leading their digital strategy.
News : Jan 14th 2015 by Caitlin Brennan
Great to see we popped up in Marketing Week's 2015 trends feature -
News : Jan 14th 2015 by Caitlin Brennan
We're very pleased to welcome Luke Bishop as senior copywriter, Alessandra Cabra as Client partner and Collette Field as account director.
News : Nov 24th 2014 by Caitlin Brennan
From our 5 day hack we gained 5 great ideas. Check them out here.
News : Nov 17th 2014 by Caitlin Brennan
With students from Harvard and speakers from the BBC, our first Rufus Reinvents took storm
News : Nov 17th 2014 by Caitlin Brennan
We are delighted to announce we have been awarded with not one, but two Best in Class Interactive Media Awards.
News : Apr 5th 2013 by Norah Ferriss
We have launched our new intern programme, RAW at Rufus, and are looking for 5 interns to join us this summer for a 12 week paid internship.
News : Mar 22nd 2013 by Charlotte Anderson
We were delighted to scoop a gold award at the Transform Awards 2013 for our rebranding work with Bank of Scotland.
News : Mar 22nd 2013 by Charlotte Anderson
We have been appointed by UK charity Depression Alliance, to design and develop its peer-to-peer community platform 'Friends in Need'.
News : Nov 4th 2011 by Chris Giddings
Lloyds Banking Group has appointed us as brand partner for its Cheltenham & Gloucester business.
News : Mar 23rd 2011 by Chris Giddings
The Transform Awards 2011 have announced their short-list of this years entries and Rufus Leonard has made it through to the final... read more

The Share Centre - Making online trading easy
The Share Centre
(The Share Centre)
Making online trading easy
An app designed to give people the support, advice and information they need to make investing easy.
Mar 27th 2017 16:22:28
Scottish Widows - Change Your Life In An Hour
Scottish Widows
(Lloyds Banking Group)
Change Your Life In An Hour
Branding / design, Integrated marketing
Demystifying the pension process through an integrated campaign across OOH, digital and social.
Mar 27th 2017 16:22:14
Aviva - Bringing to life 'Good Thinking'
Bringing to life 'Good Thinking'
Branding / design
Global guidelines, a brand toolkit and an engagement plan to bring the brand purpose to life.
Oct 4th 2016 10:35:16
Natilik - Developing the new Natilik brand
Developing the new Natilik brand
Branding / design
Creating a new brand, from purpose to principles, name to logo, colour palette to photography style.
Jul 14th 2016 16:00:46
Stagecoach - Creating a world-class travel experience
(Stagecoach Group UK)
Creating a world-class travel experience
Helping Stagecoach UK create a world-class travel platform.
Jan 28th 2016 15:06:47

Case studies

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