Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Above+Beyond and PROPERCHIP beat the January blues with vibrant film

By Georgie Moreton

The colourful animated film marks Above+Beyond’s first work for the snack brand.

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Fuel Your Imagination

The National and Havas Middle East launch the country’s first ‘plantable’ paper

By Georgie Moreton

This special edition paper aims to encourage a more sustainable UAE.

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Fuel Your Imagination

“We’re strongest when we cheer each other on”

By Georgie Moreton

WACL launches a collection of mugs celebrating women who lift each other up.

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Trend

Impero and George celebrate inclusion at Christmas

By Georgie Moreton

Impero and George team up with Diversity Role Models to present ‘Tis the season to slay it’ campaign.

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Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022.

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Fuel Your Imagination

DFS and Pablo celebrate individuality and self-expression within the home

By Georgie Moreton

DFS launches new brand platform, ‘What’s your thing?’ created by Pablo

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Fuel Your Imagination

BBH and the Jiyan Foundation for Human Rights urge CEO’s to invest in mental health

By Georgie Moreton

The #FAOCEO LA-based mobile billboard campaign urged the world’s top CEO’s to invest in the mental well-being of survivors of terrorism, domestic violence, war, and genocide

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Trend

Saatchi & Saatchi and EE land a plane from UK family’s living room

By Georgie Moreton

EE demonstrates the capabilities of its Full Fibre Max broadband in latest campaign

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Voices

Metro and RNIB launch the first ever Braille National Newspaper Cover

By Georgie Moreton

The special edition newspaper shines a light on how much of society remains inaccessible to visually impared people.

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Hot Pick

THINK! celebrates life long friendships to discourage drink-driving

By Georgie Moreton

The campaign from VMLY&R aims to tackle the issue ahead of the holiday season.

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Voices

BBH and Refuge spotlight tech abuse to mark 50 Years of Refuge

By Georgie Moreton

The charity’s 50th-anniversary campaign highlights how advancements in technology are being weaponized against women

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Fuel Your Imagination

Co-op forgos festive slot to shed light on community fridge project

By Georgie Moreton

Lucky General helps the supermarket chain to spotlight food waste in live TV ad

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Trend

Centrica’s festive campaign celebrates the engineers that work on Christmas Day

By Georgie Moreton

Bord Gáis’ and Team Nucleus spotlight those who work to make Christmas Day easier for others in ‘On Call’

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Voices

GAY TIMES campaign shows why LGBTQ+ is incomplete without the T

By Georgie Moreton

A campaign created by Grey London aims to raise visibility and awareness around Trans issues.

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Thought Leadership

Are marketers underestimating the creative potential of gaming?

By Georgie Moreton

Growing numbers of gamers and increased opportunities should see marketers thinking creatively about how to engage with the community

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