egta, the association of television and radio sales houses
egta, the association of television and radio sales houses, is a non-profit trade association based in Brussels. It gathers 60 television and 31 radio sales houses and/or commercial departments, spread across 34 countries including 6 non-European countries. Representing close to 70% of all TV advertising investment in Europe, egta has clearly become the reference centre for advertising in Europe.
In addition to the traditional monitoring, lobbying and regulatory tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Sports, Audience Measurement, Interactivity, New Media, Cross media and Integrated Marketing, etc.