Industry links / Trade associations

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors.

Championing advertising and all forms of commercial communications, defending advertisers' freedom to advertise and helping our members to do so as effectively, efficently and economically as possible.ISBA is the representative body on all aspects of marketing communications for some 380 leading UK advertisers, whose combined spend on marketing communications is over ?10 billion per annum.Membership includes companies in all areas of business. The single factor binding ISBA members together is their reliance on advertising and commercial communications to communicate with consumers.

The World Federation of Advertisers (WFA) is the voice of advertisers worldwide representing 90% of global marketing communications expenditures, roughly US$ 700 billion per annum, through a unique, global network: 50 national advertiser associations on five continents as well as direct multi-national corporate members. Through the network, WFA represents more than 10,000 businesses operating in a broad spectrum of sectors at national, regional and global levels. WFA has a dual mission: to defend and promote responsible commercial communications and to facilitate a media environment which stimulates maximum effectiveness of ad spend

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry that was worth over ?18.3 billion in 2004. The AA's remit concerns the mutual interests of the business as a whole. It operates in a complementary way with the vested interests of its members who have specific roles for their individual sectors.

Formerly the Outdoor Advertising Association, the Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies who may be considering outdoor media campaigns. We are here to provide media planners with data, argument, audiovisual support and proof that the outdoor medium is effective.

The Advertising Producers Association was formed by and represents the interests of production companies, post production and VFX and editing companies making commercials. The APA's objective is to create the best possible business environment for our members to operate in.

egta, the association of television and radio sales houses, is a non-profit trade association based in Brussels. It gathers 60 television and 31 radio sales houses and/or commercial departments, spread across 34 countries including 6 non-European countries. Representing close to 70% of all TV advertising investment in Europe, egta has clearly become the reference centre for advertising in Europe.

In addition to the traditional monitoring, lobbying and regulatory tasks of Brussels-based trade associations, egta is unique insofar as its fields of activities are extremely diverse and include: Training, Research and Databases, Marketing and Sales, Sports, Audience Measurement, Interactivity, New Media, Cross media and Integrated Marketing, etc.

The origins of the Institute date back to 1928, when the Irish Association of Advertising Agencies was founded. The Institute replaced it in 1964 and for nearly 40 years has represented the interests of advertising agencies in the Ireland. IAPI is comprised of 44 member companies, accounting for over 95% of advertising agency expenditure in the country.

The Mission of the Association of Advertisers in Ireland is to act as the authoritative and positive voice of advertisers on national and international issues which impact on all aspects of commercial communications. The organisation represents the legitimate, strategic, non-competitive interests of its members in dealing with Government, media, business and other bodies of commercial or public interest.