Ridding the industry of the pitch as we know it
Dropping the act
By Kathryn Jell
Senior Account Manager, Creativebrief
He did however warn of the danger in “developing a mechanic that we try and force on every situation.”
As we’ve said elsewhere, keeping it bespoke is key. The brand has to work with someone in the know to discern how they can truly get to know the agencies, and under what conditions those agencies can be at their best. All with intimacy, and not artifice.
Stripping away the theatrics and dropping the act can mean clearer communication between both parties and is the ideal starting point for not just the process but the eventual relationship and work. It’s not about doing away with the energy that agencies value so much. It’s about finding a different conduit for it – one that invites the client to participate far more and isn’t a drain on anyone’s resource.
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