Ridding the industry of the pitch as we know it
8:30 - 11am, Tuesday 24th April 2018
The pitch is one of the most talked about topics in our industry. But is anyone actually doing anything to find a more appropriate, responsible, ethical and effective alternative fit for today’s business environment, or to quit it altogether?
On Tuesday 24th April, we'll assemble four senior brand and agency panellists to discuss their views and experiences, and what they see as the solution to the problem. And we want you to join in the conversation.
The pitch is something especially relevant to Creativebrief. We bring together brands and agencies, and ensure they remain connected to the world around them. How they find each other and work together is something we believe can be far simpler and a lot more equal.
Creativebrief Explores is the first in a series of events that will tackle the industry topics that matter.
Brands and member agencies go free
Non-member agency tickets are £95pp (exc VAT)
Alex Naylor has developed his marketing skills by working in consultancy, in agencies and client side. He helped launch Virgin Media, the Amex Blue Card and the world’s first mobile payment solution. He has spent the last seven years building the marketing capability in Barclays and is now the Marketing Director of Barclaycard UK. Alex has won awards for performance and brand marketing, strategy and execution across new and traditional channels.
Chief Marketing Officer
KFC UK&I at Yum!
Meghan Farren is Chief Marketing Officer for KFC UK &I. She has been with the brand for seven years in various roles across marketing, including innovation, insight, and communications. With a sales, brand management and business management background, Meghan has extensive experience working in and with consumer food and retail brands. Before her time at KFC and Yum!, she worked for Gu Puds.
Founding Partner & Global MD
The Brooklyn Brothers
Jackie co-founded The Brooklyn Brothers with three partners in 2008. She is responsible for key global client relationships and the growth of the agency in to new, interesting and pioneering areas. Jackie has been named one of Campaign’s Top Ten UK Advertising Suits, is a proud member of WACL, and is a trustee of The Duke of Edinburgh’s Award and The Dallaglio Foundation.
Leo Burnett London
Gareth started his career at Ogilvy before joining AMV BBDO. While at AMV, Gareth rose to the role of Board Account Director cutting his teeth on accounts including BT, The National Lottery and Guinness. After five years, Gareth moved to Clemenger BBDO in Sydney. At Clemenger, he was responsible for the Virgin Australia, Tourism Australia, Frucor, Campbell's and PepsiCo business. After returning to AMV for two years, Gareth moved to become CEO of Fallon leading the agency and today is CEO of Leo Burnett London.
8:30am – Breakfast and networking
9:00am – Panel discussion
10.15-11am – Networking
Finding the Venue
Corner of Shaftesbury Avenue and Great Windmill Street, Piccadilly, London W1D 7DH
Nearest tube - Piccadilly Circus