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Hot pick - Must-see projects of the week

The Brooklyn Brothers

MINI

A Room with a View

MINI has partnered with VisitEngland and Visit Wales to launch ‘A Room with a View’

Disciplines: Advertising/Creative, Integrated marketing

Sector: Automotive

Agency: A Room with a View , The Brooklyn Brothers

BITE Insight

In the age of Instagram, Snapchat and smart phone cameras, many ‘experiences’ are often done simply for the photo opportunity. Indeed, if it isn’t on Instagram did it even happen?

People are desperate for money-can’t-buy experiences, whether at home or abroad, a desire that MINI and the Brooklyn Brothers have set out to fulfil with their latest campaign. The iconic British car brand partnered with VisitEngland and Visit Wales to launch A Room with a View. The campaign centres around a competition celebrating legendary parts of UK national parks that are normally off limits to the general public.

Entrants are in with a chance to stay in a specifically designed roof tent on the new MINI Countryman in some of the UK’s most beautiful scenic spots, including the Jurassic Coast, Dorset, Cheddar Gorge in Somerset and Snowdonia in Wales.

The competition is the result of an insight that 83% of Brits would like to make more of an effort to visit iconic scenic places around Britain. A Room with a View celebrates the beauty of the staycation, as the numbers of Brits taking domestic holidays steadily increases.

The Brooklyn Brothers, together with MINI, have created “a rugged SUV turned unique retreat experience” that allows VisitEngland and Visit Wales to showcase the beauty of the local countryside, whilst offering consumers something in return.

About the author

Izzy Ashton, Writer/Researcher, BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

www.linkedin.com/in/izzy-ashton-950352a7