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In the smart home of today, you can control almost every appliance from the phone in your pocket. From the oven to the lights and the heating, you can even track your pet’s activity when you’re at work. And now there is a smart way to fill your home with the fragrance of your choice.

Developed by the company behind shelves of famous scents, moodo is a smart home fragrance box that you control through an app on your phone. It has four interchangeable capsules, the combination of which makes up to 400,000 different scents.

The scents are controlled by choosing capsules and then mixing them through the app. You can either concoct unique fragrances or select one of moodo’s premade settings such as cosy, beach party or oriental. There’s also a feature to design fragrance playlists that will automatically alter the smells of a room over the course of the day.

Once created, it’s possible to save and share your favourite scents with other moodo users. Gone are the days of panicking that you’ve left a candle burning, a window open or the Glade plug-in on auto. Moodo lets you digitally alter the fragrance to suit your mood and create the perfect ambiance.

Visit moodo’s website to find out more.

About the author

Izzy Ashton, Assistant Editor of BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

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