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Creativebrief - Fuel our Imagination - Neuralink

SpaceX and Tesla founder Elon Musk wants to prepare humans for the rise of artificial intelligence by helping us to merge with computers. According to The Wall Street Journal, his latest venture Neuralink, is a brain computer interface company whose  ambition is to allow humans to seamlessly communicate with technology, without the need for a physical interface.

"Over time I think we will probably see a closer merger of biological intelligence and digital intelligence," said Musk at the Tesla launch in Dubai earlier this year. "It's mostly about the bandwidth, the speed of the connection between your brain and the digital version of yourself, particularly output."

He refers to this as “neural lace”, which is sci-fi shorthand for a brain-computer interface humans could use to improve themselves.


About the author

Kara Melchers, Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She runs BITE INSPIRE sessions in the UK and US, for brands including Virgin Atlantic, A.G. BARR, British Gas and Pepsico. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project