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Wrap Up London

Wrap Up London

Sense charity initiative saw us Wrap Up London, clothing those most exposed and promoting coat drops

Disciplines: Brand Activation, Experiential marketing, Staffing

Sector: Charity

Agency: Wrap Up London, Sense

BITE Insight

On 5th November, Wrap Up London promoted coat drops across London by clothing those most exposed. In this case, that was the famous London statues that we walk past each and every day, from the Kinder Transport outside Liverpool Street station to Sherlock Holmes and Amy Winehouse.

Sense worked with Hands on London to wrap up each statue and raise awareness of the thousands of vulnerable people in the city each winter. The red coats that adorned the statues are designed to grab the attention of Londoners who so often walk with heads down and earphones in, totally oblivious to the plight of those around them.

Wrap Up London is Hands on London’s annual coat collection campaign for charities that support homeless people, refugees, poverty stricken households and those affected by domestic violence, amongst others.

From today until Wednesday 15th November, you can donate an old coat at one of six tube stations across London: Canary Wharf, Kings Cross, Liverpool Street, London Bridge, Victoria and Waterloo. Visit Wrap Up London’s website to find out more information.

About the author

Izzy Ashton, Assistant Editor of BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

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