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National Geographic Gender Revolution

Following a year when issues surrounding gender have been in the public eye more than ever before, National Geographic took the bold decision to put nine-year-old Avery Jackson, a trans girl from Kansas City, on the front cover of its January 2017 issue.

The issue explores how gender roles look in different countries around the world. “Today, we're not only talking about gender roles for boys and girls - we're talking about our evolving understanding of people on the gender spectrum.” Said Nat Geo's Editor, Susan Goldberg in an open letter she penned entitled “Why We Put a Transgender Girl on the Cover of National Geographic”.

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About the author

Kara Melchers, Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She runs BITE INSPIRE sessions in the UK and US, for brands including Virgin Atlantic, A.G. BARR, British Gas and Pepsico. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project

kara.m@creativebrief.com