Ogilvy Pride has a mission of promoting diversity and inclusivity of the wider LGBTQ community both internally as well as within the industry and amongst their clients.
Their recent study - The New Normal is No Normal - included speaking to experts and conducting qualitative and quantitative research with Post-Millennials and young Millennials, aged 18-25 years, across the UK. It specifically looked at how younger audiences feel about gender identity and diversity, and communication experts can do to help rewrite the script for LGBTQ acceptance and make it normal.
To share the findings from the study, Ogilvy Pride took to the stage last week, to discuss the changing narrative around gender and sexual identity, and its impact on the world of advertising and marketing.
Hosted by BBC Business News Presenter & Correspondent, Ben Thompson, the evening focused on the idea that as the definitions surrounding gender and identity evolve so too must our attitudes and actions as brands and advertisers.
The diverse panel encouraged agencies and brands not only adjust their knowledge of gender narratives in order to reflect changing consumer attitudes, but to also shape their communications to align with the new norm in order to help craft a more inclusive, progressive narrative.