Topic of the Moment
With increasing pressure on governments, do you think brands have a responsibility to step in and help local communities? How are you working with brands to help implement social good at a local level?
I think everyone has a responsibility for their community.
From what I have seen brands invest more in CSR, and they are more active in communities, using their resources for good. This doesn’t show any signs of slowing down.
I believe if you can do anything at all to make a difference, no matter how small, then you should.
Here at RL, community is very important for us and over the years we have represented charities, running crews and local start ups for free, or at massively reduced rates - we pride ourselves on the mix of brands we work with and make sure that smaller companies like Hope & Anchor or Apples & Snakes are shown with equal focus alongside larger, global brands.
We have a very broad approach to discovering and selecting the right people for campaigns and constantly champion local ‘up and comers’ in our presentations and suggestions to brands - young, home grown talented people.