Dan Machen, Director of Innovation at HeyHuman, reviews SXSW 2017 and denotes key content threads this year.
Every year in March, the great and the good flock to the world’s foremost conference in innovation and technology – South by Southwest (SXSW), in Austin, Texas.
From US Presidents, to rocket scientists and tech titans, SXSW takes forward thinking insight into orbit. Agencies and brands alike come to Austin with 70,000+ other visitors, to try and weave a path through the 1,200+ keynotes and sessions on offer.
All hope to get a sense of future concepts that are valuable to their business and, having seen where things are going, understand the forward engineering they need to connect today with tomorrow.
So what did SXSW 2017 show us and how can brands navigate content, to detect signal from the noise?
Dan Machen, fresh off the plane from SXSW. Dan has previously spoken at SXSW, Cannes Lions and TEDx.