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Dragon Rouge

MWM

MWM Video

Dragon Rouge creates brand identity for MWM- making music mixing accessible to the world.

Disciplines: Branding / design

Sector: Technology

Agency: MWM Video, Dragon Rouge

BITE Insight

The French tech company formerly known as DJiT has undergone a transformation at the hands of Dragon Rouge, who have created a new brand identity for the company and a different name: MWM

MWM, or Music World Media, designs, develops and markets mobile music apps and connected objects. At their heart, and the ethos on which the company was built, is the idea that they want to make music mixing accessible to everyone.

Launched off the creation of an app that allowed people to mix on their smartphone, MWM then expanded into the creation of connected objects.

MWM is about encouraging and enabling people to experience music in new ways. The branding is designed to correspond to this, with Dragon Rouge basing the new identity on the images that sound oscillations invoke.

About the author

Izzy Ashton, Assistant Editor of BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

www.linkedin.com/in/izzy-ashton-950352a7

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