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Haringey Council

Haringey is more than just a place. It’s an attitude.

Disciplines: Advertising/Creative, Brand strategy, Digital, Integrated marketing

Sector: Public Sector

Agency: bandstand

BITE Insight

In a world dominated by social media, we are more aware than ever of our personal brand.  Cultivated in the physical world and captured for an online one, the personal brand allows an individual to distinguish themselves from the crowd and cement their own identity. But can a city, or more distinctly a borough, do the same?

bandstand worked with the borough of Haringey in North London to create a new identity for the area, a bold platform from which the borough can showcase their ethos, one of both proactivity and positivity.

By speaking to businesses, community groups, residents and the local council, bandstand were able to get under the skin of the area and discover the personality within. Haringey’s new identity needed to encapsulate the borough’s residents, their strength and their sense of community. The campaign was rolled out across all comms, from park signage to the borough website, as well as council workshops.

Working alongside bandstand, Harringay created a brand identity that celebrates the individuality of the borough.

About the author

Izzy Ashton, Assistant Editor of BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

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