In a previous life Stuart was Executive Creative Director at Fitch, leaving after nearly 12 years with a desire to get closer to a client’s business and a belief that choices can be designed. Since co-founding Missouri Creative, Stuart has created campaigns and activations across the Pernod Ricard portfolio, won numerous awards for new identities for the RNLI and Headwater Holidays and worked with Foot Locker to deliver on-and-off-line campaigns across 650 stores in 19 European countries.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
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