Michelle Whelan joined Geometry UK as CEO in May 2017. With innovation at its heart and a full suite offering at the intersection of tech, creativity and life experience, Geometry UK is the flagship agency of WPP's brand activation network, with teams in 56 markets. In her role, Michelle is responsible for the vision and growth of the 250 strong agency. Her ambition is to put data and digital innovation as the heart of the customer journey to truly understand human behaviour and stimulate change that will benefit Geometry's clients.
Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?
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