Voices
“We all have to rise up”
By David Sanger
Gina Miller on tackling adversity to become an activist superhuman
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David Sanger
Head of PR & ContentAbout
David collaborates with brands and agencies on getting the best coverage for all involved. In-house, he encourages his colleagues to divulge their most-guarded business secrets before publishing them online for all to see in the form of insight and opinion pieces. Before joining Creativebrief, David worked in the tote bag-dominated world of publishing and spent an ill-advised year at drama school. He spends his spare time writing and baking unhealthy cakes to eat whilst writing.
More from David Sanger
Voices
“We need to redefine what is normal”
By David Sanger
Caitlin Moran on female bodies, imposter syndrome, and not being the only flamingo in the penguin enclosure.
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Voices
‘Stop being so binary’
By David Sanger
The importance of empathy and a post-pandemic culture of understanding
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Trend
Our changing relationship with AI
By David Sanger
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
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Hot Pick
Why adidas is encouraging footballers to take their boots into the unknown
By David Sanger
Football is dominated by the noise around transfer fees, contracts, image rights and more. 'The Deal' from Iris cuts through all that to deliver a campaign that explores the pledge players must make not just to their boots, but to the game
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Thought Leadership
Under the influence: the secrets to brands making the most of influencer storytelling
By David Sanger
Brand2Life’s morning event explored the nuance of influencers, why the word can be ‘sinister’ and how brands need to perform their due diligence if they’re to make a real impact.
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Trend
Diverse bodies, diverse minds
By David Sanger
This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.
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Trend
A novel idea for advertisers
By David Sanger
As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.
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Trend
Can advertising save the world?
By David Sanger
Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.
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Trend
Right to fight
By David Sanger
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
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Trend
The Reality of Loneliness
By David Sanger
Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.
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Trend
Safe Spaces
By David Sanger
The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.
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