Alphabet of Illiteracy
To celebrate the 50th anniversary of International Literacy Day we collated messages of support, via our web app, from around the world. With our specially built Mighty Pencil Machine we printed these messages of support and turned them into pencils. The machine was housed at an art gallery in New York’s Tribeca where visitors could watch as their pencils were made with their message within. The event also featured pencil portraits of people whose lives have been rewritten by learning to read and write. Julianne Moore attended the exhibition as the official ambassador and spoke to press around the world about Project Literacy.
The film has more than 12.8 million views, and we are now up to 17,000 followers on Twitter with over 27.3 million social impressions since launch. The petition has been signed over 14,000 times, and Project Literacy has been asked to join the UNESCO Global Alliance for Literacy, the panel advising on global illiteracy.
This summer we have also been awarded the Cannes Lions 2016 Health Grand Prix for the campaign.
More recently our Mighty Pencil Machine campaign for International Illiteracy Day lead to #ProjectLiteracy achieving a reach of more than 10 million people on Facebook in the space of one week.
Users who viewed this page also looked at: