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Walker Agency

Core disciplines: Advertising/Creative, Digital, Integrated marketing

 

 

 

 

TURNING A HEALTHY SECRET INTO A SWEET REVOLUTION

Sweet Freedom is a range of delicious natural syrups, sauces and spreads. They already had a loyal but small consumer base of health-conscious individuals trying to make their healthy food taste great. But with the introduction of new packaging, it was time to take the brand manifesto of simple, natural and sweet to the masses, through highly engaging social content.

 

 

OUR APPROACH

Armed with a brand purpose, we developed our creative brand world on Facebook and Instagram. It wasn’t pretentious or preachy, but warm and welcoming. With our Sweet Freedom characters as brand spearheads, we were inviting mums and families into a tasty, healthy and simpler way of life.

Nothing we did was flashy or over-complicated. Simple recipes with simple ingredients were brought to life with clean and effortless imagery. At the centre of the narrative was the UGC, not always the most spectacular creations, but our world doesn’t exclude – and the best part was, it meant our audience started doing the hard work for us.

 

 

THE RESULTS COULDN’T HAVE BEEN SWEETER

In addition to numerous awards for ‘Best Social Media Campaign’, we saw incredible results both on the page and on the shelves!

Their Facebook page tripled in size within just 8 weeks, whilst engagement quadrupled at the same time…plus we now receive hundreds of pieces of Sweet Freedom inspired UGC every week from healthy eating fans across the UK.

GETTING STOCKED IN SUPERMARKETS 


On the back of a devoted (and snowballing) social fan base, ASDA had a stock list opportunity they couldn’t refuse. Within weeks they’d rolled out Sweet Freedom’s full range and couldn’t get enough stock on the shelves to satisfy the growing demand. Now the other supermarkets have followed suit – with Sweet Freedom found across Sainsbury’s, Tesco, Waitrose, Morrisons and more.

 

 

 

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