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Cogent

Core disciplines: Advertising/Creative, Digital, Integrated marketing

 

THE BRIEF

 

To increase awareness of Pet Head products, to help drive sales.

 

 

THE CHALLENGE

 

The Pet Head grooming range is owned in the UK by The Company of Animals. With Pet Head a relatively recent addition

to their product portfolio, The Company of Animals wanted to build awareness beyond its existing loyal customer base

and 
ultimately drive sales, on a modest budget. 

 

 

THE SOLUTION

 

In the absence of smell-o-vision, our aim was to make it feel like you could smell the delicious scents of Pet Head

products through the screen. We created 'Fresh & Fruity', a campaign designed to heighten the senses, and to ‘stop the

scroll’ on social channels where the campaign rolled out. A series of eye-catching videos showcased the Pet Head

product range, featuring some furry friends who are transformed

by Pet Head products from mucky pups to pampered pooches.

 

Pethead from Cogent on Vimeo.
Pethead Dirty Dog from Cogent on Vimeo.

 

The Results

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