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Handsome Brands

Core disciplines: Branding / design


Strategy / Architechture / Identity / Experience

 

TP ICAP

Keeping markets in motion

 TP ICAP is the new parent brand launched to coincide with Tullett Prebon’s
acquisition of ICAP’s global hybrid voice broking and information business.
It makes TP ICAP the world’s largest interdealer broker.

 

 

The challenge was to position the new organisation for the future and articulate its role in today’s society. There was a need to attract young, tech-savvy employees to the sector and company as well as develop a brand narrative that appealed to new clients. Finally, the new brand must keep employees at the heart.

Our key insight was that the markets TP ICAP operate in matter. To all of us. The continued economic health of companies, funds, countries and communities depends on sustainable, efficient trading. Therefore, TP ICAP’s brokers are professional intermediaries playing a pivotal role in the world’s key financial, energy and commodities markets. 

 

TP ICAP – Brand Identity & Launch Campaign from Handsome on Vimeo.




Keeping markets in motion and making them safe, efficient and accessible – constant, purposeful motion – is the theme for the new brand. Since launch, TP ICAP plc has gone from strength to strength and is now perceived externally as the market leader. An Employee Engagement survey showed a high level of engagement with the new combined TP ICAP group. With 88% agreeing with the statement “I believe I personally contribute to a positive work culture”. And 87% agreeing that “the work I do is important to the company and valuable to clients”.

 

 

Results

"The team at Handsome
are diligent and inspired
designers.They truly excelled
at creating a beautiful and
fluid brand that sets us apart
from our competition."

Allie Wick
Group Brand & Marketing Director

 

 

 

- 1322% increase in page views across the
  TP ICAP website

- 91% increase in number of total impressions
  on the TP ICAP LinkedIn page

- TP ICAP is perceived externally as the market leader
  and as the world’s biggest professional intermediary. 

- A recent Employee Engagement Survey by TP ICAP
  to staff in June achieved a 70% participation rate and
  6,300 individual comments. Results showed a high
  level of engagement with the new combined TP ICAP
  group with 88% agreeing with the statement “I believe
  I personally contribute to a positive work culture” and
  87% agreeing that “the work I do is important to the
  company and valuable to clients”.

 

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