RBH Creative Communications

Core disciplines: Digital, Integrated marketing, Public relations (PR), Social


Helping Napoleon Grills #SeizeSummer

Brand Campaign, National PR and Social Media Marketing

Napoleon Grills is one of the biggest names on the planet in barbecuing. Its technologically advanced, premium products stretch up to the many thousands of pounds and was the first barbecue to be stocked in Harrods, yet it was relatively unheard of in the UK. Keen to break the UK market, Napoleon appointed RBH as their lead agency and tasked us with producing an effective strategy.

Having observed that the UK is the second-largest market in Europe for convertible cars despite having one of the wettest climates, we leveraged the clear desire to make the most of the sun, turning a potential negative when contemplating the thought of spending lots of money on a barbecue into a positive.

As lead agency for Napoleon Grills we're proud of the results we've delivered, including a 50% year-on-year uplift in sales just 3 months into the #SeizeSummer campaign.


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