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Golin

Core disciplines: Digital, Integrated marketing, Public relations (PR)

 

52 WEEKS OF WORLDPAY

 

In support of Worldpay’s transformation from reliable payments provider to fintech powerhouse,
Golin created the world’s first data-driven press office. We worked with Worldpay’s data analyst team to provide media worthy stories based on data and insights that explain the impact of consumer
behaviour on UK businesses.

These stories showed large, medium and small UK businesses how Worldpay’s insights might influence their growth strategy. The relentless year-long coverage was crucial for communicating Worldpay’s business strategy, which in turn lead to their ability to float the UK’s largest IPO in 2015, catapulting them straight into the FTSE 100. A portrait in numbers shows:

 

 

RESULTS

Total media coverage increased from 100 to 550 unique stories per year


87% of all stories included Worldpay’s data and business insights


Share of voice in Tier One media jumped from 6% to 34%


Sentiment towards the Worldpay brand moved from -10% to a positive 30%

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