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Rapiergroup

Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing

 

SKODA RETAILER OF THE YEAR

Rewarding the brand's best performing UK businesses


ŠKODA holds an annual event for Retailer Principals and their partners, to publicly reward the best performing UK businesses from the previous year.

The 350-strong audience includes senior retailer staff, ŠKODA management team, Brand internal staff, factory and UK Group guests. Guests were flown via charter from 3 UK regional airports. The programme included a 1 hour business meeting with the board of directors, a range of leisure activities including; sherry tasting, Flamenco dancing lessons, a city bike tour, cathedral roof top tour & city culture tours.

The event culminated in an amazing awards dinner, with special host Claudia Winkleman and entertainment from the Kitts Project. Not only is the project one of the highest profile events within the ŠKODA event calendar, this was Rapiergroup’s first event for the brand.

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