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Rapiergroup

Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing

 

INFINITI Q30 EUROPEAN LAUNCH

Putting Infiniti in pole position for their European launch


Infiniti Europe asked Rapiergroup to launch their new Q30 model to fleet customers across the Continent.

Briefed to provide a premium experience on a conservative budget and short leadtimes, Rapiergroup exercised our problem-solving and production skills to deliver an event exceeding all expectations – in turn slashing projected event costs by two-thirds.

Key decision-makers across Europe were invited to the exclusive Ascari Race Resort in Rhonda, Spain, for a seven-day event which included an introductory networking dinner, presentations, product workshops and driving experiences. Rapiergroup was on hand to provide creative direction, registration and logistics, experiential training, transport, accommodation and all event production.

Ascari was a carefully considered choice: by using the purpose-built racetrack and clubhouse environment to best effect, our creative and production teams were able to maximise our client’s investment while offering a no-compromise delegate experience. Product demonstrations were provided in the Ascari pitlanes and dinner in the nearby Parador de Malaga Hotel, for an immersive experience which mirrored Infiniti’s premium brand ambitions perfectly.

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