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Transatlantic Entertainment

Core disciplines: Branded content, Corporate communications, Public relations (PR), Sponsorship

 

ERS - SPONSORSHIP OF THE GUMBALL RALLY

 

GUMBALL 3000 IS THE MOTHER OF ALL MOTOR RALLIES. 

The hedonistic Gumball Rally is loved by car driver and enthusiasts alike. Recognised across the globe as the ultimate driving adventure, on paper the Gumball 300 looks impossibly ambitious, a bureaucratic headache; a logistical nightmare – yet Max Cooper has delivered 19 of these unprecedented events.

 

ERS ARE THE LARGEST A+ RATING LLOYDS SPECIALIST MOTOR SYNDICATE.  

With 70 years experience under their belt, they have an accessible team of Underwriters who continue to demonstrate their dedication and commitment to insure passions and livelihoods their competitors would perceive too risky to insure.

 

OUR BRIEF.

To get Brokers (existing and new) to take notice and recognise ERS as the preferred specialist insurance brand.

 

WHAT WE DELIVERED. 

Created an unmissable content showcase sharing what it takes for an insurer to underwrite such a highly perceived risk, featuring 100 cars and 30 drivers from 30 nations racing across 7 European cities.

Connecting Brokers with the preparation of the big drive, interaction with the biggest characters behind the wheel and to be part of the daily challenges and fun to have along the way.

Recruiting Motoring Journalist, TV Presenter and self-confessed car pervert, Jonny Smith to join ERS behind the wheel and share his passions and Prestige car top tips to Brokers.

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