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Core disciplines: Brand Activation, Shopper Marketing

 

SHARP'S
ADVENTURES IN
BEER & FOOD

 

Involving beer & food lovers in an epic adventure with Sharp's Brewery and Nathan Outlaw.

 

Challenge

As part of our ‘There’s an Adventure Brewing’ campaign, we wanted to connect drinkers with the whole Sharp’s range of exceptional beers through a one-off adventurous experience.

But how could we do it in a way that everyone who didn’t get to go could join in with? And how could it sell more beer?

Idea

For our Beer & Food Adventure, we created a restaurant with Michelin Star chef, Nathan Outlaw that paired exceptional food with exceptional beer. The twist was, it was only open for one evening and had only room for 12 people. Oh and it was on a cliff overlooking the Atlantic ocean.

12 lucky beer (and food) lovers joined us to experience this unique adventure, which was filmed and shared across Sharp’s social channels.

Beer & Food Adventures at home

We followed up with a series of recipes curated by Nathan and Sharp’s so those who didn’t manage to get a place could create their own beer and food adventure at home, every weekend. Each recipe featured seasonal food that was paired with a different exceptional beer.

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